Shenzhen Bingchuan Network Co.,Ltd. (300533.SZ) disclosed its performance forecast for the first three quarters of 2025, expecting net profit attributable to listed company shareholders of 435 million yuan to 565 million yuan, and net profit after deducting non-recurring gains and losses of 417 million yuan to 542 million yuan.
During the reporting period, the company's sales expenses decreased significantly compared to the same period last year, primarily due to two factors: First, the company continues to optimize and adjust certain new products, conducting multiple rounds of testing to prudently evaluate the promotion intensity of new products, and has not yet undertaken large-scale promotion activities. Second, the company has optimized its promotion strategy by combining early promotion recovery data from mature products with their medium-to-long-term operational performance to control promotion intensity.
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