Carpenter Tan (837) Announces Beijing Flagship Store, Advancing Brand Upgrade Strategy

Bulletin Express10-31

Carpenter Tan Holdings Limited (Stock Code: 837) announced the formal identification of its first flagship store at the Sanlitun 3.3 Building in Beijing’s Chaoyang District. According to the announcement, the location is adjacent to the Taikoo Li commercial district, and the new store is under design and construction with an anticipated opening in early 2026.

The flagship store covers approximately 300 square meters. The design concept, guided by artistic consultant Jia Wei, integrates Song Dynasty–style aesthetics and Eastern philosophy, centering on “art + wood + humanism.” The aim is to create an immersive space reflecting the interplay between art, woodcraft, and humanistic values.

The group stated that this flagship store marks a pivotal step in its evolution from single-product sales toward broader cultural dissemination. Future efforts will focus on deepening service experiences and cultural content, strengthening consumer engagement, and promoting a vision consistent with Eastern lifestyle aesthetics.

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