On April 29, the Hong Kong Securities and Futures Commission officially launched its account on the social media platform Xiaohongshu. The SFC stated it aims to use the platform to share the latest regulatory updates and timely investor warnings with a broader investor community in Hong Kong. By 4:10 PM on April 29, the SFC's Xiaohongshu account had published two posts. The first announced the official launch of the account, while the second introduced the SFC's exclusive anti-fraud ambassador, named "Sui Yu."
According to the post, "In Cantonese, 'Sui Yu' refers to someone who is easily deceived—a person who, driven by speculative desires and dreams of getting rich overnight, often falls for investment scams, resulting in financial losses." The post further explained that the SFC created "Sui Yu" as a cautionary example to remind the public to learn from its mistakes. When encountering investment opportunities that seem too good to be true, investors should enhance their vigilance against fraud and "protect their savings, don’t be a Sui Yu."
It is reported that in the future, the SFC will use the "Sui Yu" character on Xiaohongshu to share analyses of real investment scam cases, guides to avoiding common fraudulent tactics, and official anti-fraud tools. Data shows that the number of fraud-related complaints received by the SFC has been on an upward trend, with scams becoming increasingly sophisticated. In 2025, the SFC received 898 fraud cases, a 39% increase compared to 2024. In the first quarter of 2026, there were 222 such cases, with the single most severe incident involving losses exceeding HK$20 million.
Hong Kong SFC Secretary-General and Chief Governance Officer, Yeung Kwok-leung, stated, "As investment scams grow more diverse and complex, the SFC must adopt a proactive, cross-platform communication strategy to engage more effectively with the public. Launching an official Xiaohongshu account allows us to reach a wide investor community, sharing clear, timely, and easy-to-understand anti-fraud alerts and other regulatory information. We hope to disseminate information in a more engaging way to raise awareness and vigilance among investors."
The SFC's entry into Xiaohongshu quickly sparked lively discussions among users. By the time of reporting, the post titled "Hong Kong’s SFC has joined Xiaohongshu" had garnered over 600 comments. The most-liked comment, with over 2,000 likes, simply read: "Save the Hang Seng Tech Index." This brief statement resonated strongly with users.
The "Hang Seng Tech Index" refers to the Hang Seng Tech Index, which has long attracted investor attention since its launch. However, after peaking at 6,715.46 points on October 2, 2025, the index declined steadily, hitting a low of 4,619.67 points on March 30, 2026—a cumulative drop of over 30%. Currently, the SFC’s Xiaohongshu account has attracted more than 7,500 followers.
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