How did fund investors' profit rankings actually look last year? A third-party holding platform has provided the answer.
Recently, during an event on WeChat, Tencent's Licaitong disclosed its platform's user data for 2025, revealing that a remarkable 98% of all platform users achieved profitability. Notably, users holding equity funds such as index, stock, and mixed funds saw their portfolio's annualized return rate reach 24.8%. This impressive figure effectively washed away the performance gloom of previous years. According to data from Tencent Licaitong, since its establishment, users have accumulated profits exceeding 100 billion yuan. In 2025, equity investments became a significant profit driver. The annualized return rate for users holding equity funds like index, stock, and mixed funds reached a level not seen in the past few years. Furthermore, the newly added "Long-term Wealth Management" section on Tencent Licaitong in 2025, primarily featuring "fixed income+" funds, saw almost 100% of users who held them for a full year achieve profits. Additionally, fixed-amount investing emerged as one of the mainstream methods for platform users to allocate equity assets. Data shows that in 2025, users on the Tencent Licaitong platform cumulatively executed 800 million fixed-amount investment orders. A significant 14% of subscribing users opted for this method, with the proportion rising to 26% among equity fund investors, indicating a stronger awareness of using fixed-amount investing for equity allocation. Moreover, the portfolio return rate for Tencent Licaitong's fixed-amount investment users in 2025 was 60% higher than that of users making single purchases, consistently realizing the advantage of "investing in batches to smooth out volatility." In 2025, some value-added service initiatives by Tencent Licaitong were well-received by users. The head of Tencent Licaitong's membership services revealed that in 2025, Licaitong comprehensively upgraded its membership system, introducing benefits such as Tencent membership gift packs, exclusive wealth management funds, fixed-amount investment benefit cards, and free credit card repayments. Simultaneously, Tencent Licaitong distributed wealth management funds to nearly 3 million users, reducing various wealth management fees through means like 90% discounts on subscription fees, savings coupons, and points. At the WeChat Open Class event, Yang Gang, Director of the Internet Finance Headquarters at ChinaAMC, also shared insights into the deep cooperation with Licaitong. He mentioned that the market heat for investments containing equity continued to climb in 2025. Fund managers and third-party platforms, focusing on "professional capability + platform resources," exerted efforts in two directions: "helping users earn returns" and "helping users invest wisely," making services more aligned with user needs. Considering that content services have become a key factor influencing users' investment decisions, they provide a lightweight, highly adaptable new vehicle for delivering financial knowledge and product services. Leveraging the WeChat ecosystem and its tool capabilities, Tencent Licaitong previously upgraded its live portfolio feature, enabling professional content to reach a broader user base.
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