HK Stock Movement | POP MART (09992) Rises Nearly 5% in Late Trading as HEYTEA Collaboration with Popular IP "Starry" Launches Globally

Stock News12-22 15:01

POP MART (09992) surged nearly 5% in late trading, closing up 5.13% at HK$202.6 with a turnover of HK$1.752 billion. The rally follows the global launch of HEYTEA's collaboration with POP MART's popular IP "Starry" across all HEYTEA stores on December 22. The campaign, themed "Winter with Stars," features co-branded merchandise, specialty drinks, themed stores, and pop-up events centered around the heartwarming "Starry" character.

Bank of China International noted in a recent report that POP MART has developed a replicable strategy for IP creation and operation. The "Starry" IP, created by illustrators Daxin and Ali and signed by POP MART in 2024, gained strong market traction within just one year. The firm's core strength lies in its sustained ability to cultivate and manage IPs, maintaining stable fan bases for existing IPs while nurturing high-potential new ones. Market expectations may underestimate its IP incubation and operational capabilities.

Amid weak market sentiment and significant prior corrections, POP MART may now present attractive valuation opportunities.

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