Anhui Yingjia Distillery's GM Qin Hai: Embracing Gen Z is Not an Option but a Necessity for Baijiu Industry

Deep News10-28

Special Topic: 2025 Chishui River Forum

The 2025 Chishui River Forum was held from October 28 to 29 in Maotai Town, Guizhou Province. Qin Hai, General Manager of Anhui Yingjia Distillery Co., Ltd., stated in his speech that Chinese baijiu is like an ever-flowing river. Originating from the depths of history, it carries the wisdom of agricultural civilization and reflects the harmony between nature and humanity.

Gen Z has grown up in an era of national prosperity and cultural confidence, possessing a completely new aesthetic system, social habits, and value judgments. They are not mere observers of this river of Chinese baijiu but rather the new pioneers riding its waves. Therefore, embracing Gen Z is not an option—it is an imperative.

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