On March 25, GUMING released its 2025 annual performance report, showing steady growth in store count, individual store performance, revenue, and profit.
According to the financial report, GUMING achieved total revenue of approximately 12.9 billion yuan in 2025, a year-on-year increase of 46.9%. Adjusted profit, measured on a non-IFRS basis, was about 2.575 billion yuan, up 66.9% compared to the previous year.
In terms of store presence, by the end of 2025, GUMING had 13,554 stores, a net increase of 3,640 stores compared to the end of 2024. Its store network covers more than 200 cities across various tiers in China, with 82% of its stores located in second-tier and lower-tier cities. The proportion of stores in townships grew to 44%.
At the same time, the average daily GMV per store reached about 7,800 yuan, while the total annual GMV across all stores amounted to 32.732 billion yuan, representing a year-on-year growth of 46.1%. The number of registered members on GUMING's mini-program reached approximately 206 million, with about 52 million active members per quarter.
On the product front, GUMING launched 106 new products throughout 2025. As of December 31, 2025, over 12,000 GUMING stores were equipped with coffee machines, and 27 new coffee beverages were introduced during the year.
By the end of 2025, GUMING operated a total of 24 warehouses with a combined floor area of approximately 258,000 square meters. Among these, cold storage capacity exceeded 70,000 cubic meters, capable of supporting storage needs across multiple temperature ranges. These warehouses provide cold chain delivery services to about 98% of the stores every two days as needed. In 2025, the distribution cost from GUMING warehouses to stores was less than 1% of the total GMV.
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