Get ready for a full month of Spring Festival celebrations! Grandjoy Holdings Group's Haidian Mall ensures there's no reason to stay home. With fireworks lighting up the sky, the New Year festivities have officially begun. This Spring Festival, the mall transforms into a "happiness machine," rolling out four major themes: benefits, tradition, technology, and romance. The festivities kick off on Minor New Year's Day (February 10) and continue all the way to the Lantern Festival. A detailed guide is ready; it's recommended to save it for reference.
Start the New Year with savvy shopping! All-category super-value group coupons are now available, covering retail, dining, electronics, and more. Using them together offers even greater savings. A single transaction exceeding 500 RMB unlocks exclusive hidden discounts at multiple stores.
**Minor New Year's Day Carnival - February 10** This day is packed with a "heavenly schedule" from morning till night.
* **Afternoon: A Stunning Mix of Tradition and Tech** * 14:00, B1 Music Plaza: Enjoy classic performances like Beijing Drum Songs and Beijing Qin Songs, alongside lion dance robots showcasing their skills—a novel and festive spectacle. * 14:40, Mall-wide Parade: The main event! Traditional dragon and lion dances, stilt walkers, and yangko dancers will join an "intelligent robot troupe" parading from outside the mall through all indoor floors. Have your camera ready to capture the moments.
* **Evening: Romantic Aurora Descends** * 19:00-21:00, B1 Music Plaza: Experience the "Northern Lights" right at the mall! Dreamy light shows paired with elegant dancers create an immersive atmosphere, making it a top spot for couples, friends, and families.
* **All-Day Surprises** * 11:00-20:00, 1F East Side New Year Market: Discover artisan crafts like gold-inlaid jade, hairy monkeys, and pigeon whistles for an immersive traditional experience. * Service Counter on Minor New Year's Day: Celebrate the tradition of "sticky melon candy on the 23rd" with 1,000 free portions of *tanggua* candy (while supplies last). * February 7-16: Spend 188 RMB or more to receive a free couplet gift set at the service counter, bringing tangible blessings home.
**Post-Minor New Year: Dragon-Loaded Fun Continues** The festive spirit continues with back-to-back activities throughout the holiday.
* **Valentine's Day Romance - February 6-14** Who says Spring Festival is only about tradition? Romance is in the air! * Giant Floral Art Installation: A stunning 5-meter-tall rose bouquet offers a perfect photo opportunity. * Heartbeat Concert: On February 14, from 19:00-21:00, the Beijing Living Room Band will perform classic love songs live in front of the floral installation. * Valentine's Flower DIY: Spend 299 RMB or more on February 14 to participate in a free floral workshop at the 1F Main Atrium.
* **Spring Festival Celebration - Daily Luck (First to Seventh Day of Lunar New Year, Feb 17-23)** A blend of traditional customs and modern fun offers something new every day. * First Day (Feb 17): Awakening Lion Dance for Fortune at 12:00 outside the southeast gate, followed by an indoor parade for good luck. * New Year Wealth Week (Feb 16-17): Spend 138 RMB or more to participate in the "Wealth God Dispenses Luck" activity and receive two scratch cards. * Fifth Day (Feb 21): Welcome the God of Wealth! Wear any red item for a chance to get a prayer ribbon with any purchase at the 1F Main Atrium pop-up.
* **Kids' Holiday Activities** Members can use 200 points on the mall's mini-program to register for parent-child activities. * February 7 (PM): Coconut Sago Pudding DIY workshop. * February 8 (All Day): Kids' Roller Skating fun with professional coaches.
* **Treasury Hall (God of Wealth Shrine)** The 1F Main Atrium pop-up remains a hotspot throughout the festival, offering auspicious goods and photo opportunities to wish for prosperity.
**Key Dates Summary:** * Until Feb 16: Shop with coupons, visit the Treasury Hall and rose installation, join workshops. * Feb 10 (Minor New Year): Core carnival day with performances, parade, market, free candy, and "aurora" show. * Feb 14 (Valentine's Day): Photos, concert, flower DIY for a doubly romantic experience. * Feb 17 (First Day): Lion dance parade for New Year's luck. * Feb 19-23 (Third Day onward): AI Tech Fair with robot shows and interactive tech experiences. * Feb 21 (Fifth Day): Welcome the God of Wealth wearing red, hang prayer ribbons. * Mar 1-3 (Lantern Festival): Koi parade, lantern riddles, sugar painting, and tangyuan making.
The benefits are set, the festive atmosphere is vibrant, romance is available, and good fortune awaits! This Spring Festival, head to Grandjoy Holdings Group's Haidian Mall for continuous joy from winter into spring.
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