Sina Finance's "Liquor Price Insider" is now live, putting the real market prices of well-known baijiu at your fingertips. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on September 29, the average terminal retail prices of 12 major baijiu products in China's baijiu industry recorded two gains, nine declines, and one unchanged, with decliners holding an absolute majority and the overall price floor clearly under pressure.
On the winning side, Yanghe Dream Blue M6+ rose 4 yuan to 616 yuan, staging a strong rebound with three consecutive gains; Crystal Jiannanchun rose 1 yuan to 410 yuan, halting its short-term slide and recovering, though it remains within its recent high range. On the losing side, Feitian Moutai fell 2 yuan to 1,804 yuan, declining for a third straight day but still holding above the 1,800 yuan threshold for a tenth consecutive day; Jingpin Moutai fell 3 yuan to 2,465 yuan, with its price floor recently maintaining high-level oscillation; Wuliangye Puwu 8th Generation fell 4 yuan to 800 yuan, sliding back to the round-number threshold, where bulls and bears are fiercely contesting this level; Wuliangye 1618 fell 1 yuan to 828 yuan, continuing a series of small pullbacks from its recent high; Qinghua Fen 20 fell 5 yuan to 403 yuan, ending its prior three-day strong rally and showing a clear retracement; Guojiao 1573 fell 3 yuan to 881 yuan, with its price center shifting moderately lower; Gujing Gong Gu 20 fell 2 yuan to 524 yuan, ending a two-day winning streak and entering a corrective pullback; Xijiu Junpin fell 3 yuan to 631 yuan, matching its lowest record in nearly 30 days, with its weak pattern continuing; Qinghua Lang fell 5 yuan to 687 yuan, pulling back after yesterday's sharp climb. On the flat side, Moutai 1935 maintained its average terminal retail price at 688 yuan, entering high-level consolidation after a prior streak of gains.
Today, the total terminal retail price of the 12 major products ended a three-day rally, with the overall price center clearly retreating. If one bottle of each of the 12 major products were packaged together for sale, today's total price would be 10,737 yuan, down 23 yuan from yesterday and marking a new low in three days. However, the overall price remains above the 10,700 yuan round-number threshold, with the market entering a short-term phase of oscillating adjustment.
Daily data from "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of the real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the official iMoutai platform launching 1,499 yuan/bottle Feitian Moutai for sale during the New Year period (raised to 1,539 yuan/bottle on March 31 and further raised to 1,639 yuan/bottle on July 18), as well as 2,299 yuan/bottle Jingpin Moutai on January 9 (raised to 2,359 yuan/bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is gradually emerging. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
In important news for the baijiu industry, investor Duan Yongping posted a screenshot on social media on September 28 showing his purchase of Kweichow Moutai stock, indicating he bought 30,000 shares at 1,230.85 yuan per share, investing approximately 36.9 million yuan. Shortly after Duan Yongping announced the purchase, Kweichow Moutai's stock price turned positive. As of yesterday's close, Kweichow Moutai Co.,Ltd. (600519) stock price stood at 1,243.88 yuan, up 0.56%. It is worth noting that this is not the first time Duan Yongping has recently "talked up" Moutai through action. On May 7 this year, when answering an investor's question about whether he had adjusted his position, Duan Yongping responded directly: "I bought Moutai again today, does that confuse you?" In addition, in January and October 2025, he publicly posted about buying Kweichow Moutai. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
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