The Changping Science and Education Incubation Branch of the Beijing National Digital Advertising Park recently succeeded in incubating its first OPC (one-person company), Beijing Changbai Zhichuang Technology Co., Ltd.
This milestone represents a substantive breakthrough for the branch in supporting the growth of small and medium-sized advertising enterprises and exploring a healthy development model for OPCs, accumulating replicable and promotable practical experience for cultivating digital advertising market entities.
"As the first OPC enterprise incubated by the park, I feel very fortunate. Their assistance has helped a startup reach the market faster," said Wang Luyao, head of Beijing Changbai Zhichuang Technology Co., Ltd. "The Changping District Market Supervision Bureau, Beijing Changfazhan Digital Economy Technology Co., Ltd., and the park not only provided support during the company's establishment process, but also proactively helped us connect with large enterprises like Roborock."
She noted, "For entrepreneurs, registering a company is only the first step. More importantly, it is about finding customers and participating in real projects so that professional capabilities have the opportunity to translate into commercial value."
As an important component of the Beijing National Digital Advertising Park, the Changping Science and Education Incubation Branch fully taps local science and education resources and innovation endowments, anchoring emerging tracks such as digital advertising, creative marketing, and AIGC (artificial intelligence-generated content), and focusing on building an advertising industry ecosystem with industrial clustering and comprehensive supporting facilities.
The park takes digital and intelligent construction as its main thread, continuously optimizing the business environment and building a digital and intelligent ecosystem in northern Beijing, laying a solid foundation for OPC enterprises to grow and expanding development space.
To address the pain points of small, medium, and micro enterprises, Changping District introduced eight measures this year to support OPC entrepreneurial development, providing policy guarantees across multiple dimensions including enterprise establishment, cost reduction, digital empowerment, resource matching, credit supervision, intellectual property, and industry-education integration.
A dedicated OPC service window has been established, allowing high-frequency matters related to enterprise establishment to be completed within one hour, with full-process guidance provided for licensing matters. The district promotes tolerance-based assistance and registered address hosting, relying on online platforms to enable full online processing of government services. It also provides supporting services such as rapid intellectual property rights protection, "no disturbance unless necessary" credit supervision, and industry-education talent training, comprehensively reducing the operating pressure on startups.
The park has built a deep integration platform connecting government, enterprises, universities, and associations, opening up full-chain services for industry development. The district market supervision department implements the eight measures, providing entrepreneurial guidance, compliance training, and closed-loop handling of demands for startup enterprises. The park simultaneously implements supporting guarantees including industrial carriers, incubation operations, and policy fulfillment, forming a collaborative development pattern of government guidance and market operation.
Around key links such as AIGC advertising creation, compliance review, scenario implementation, and talent cultivation, a complete service chain has been constructed to safeguard small and medium-sized advertising enterprises in entrepreneurship and compliant operation.
It is understood that Beijing Changbai Zhichuang Technology Co., Ltd., which was incubated and established this time, has already secured orders from multiple well-known enterprises including Roborock, TAL Education, and Zhifengtang, relying on high-quality digital cultural and creative content services.
The company's positive development momentum confirms the feasibility of the OPC cultivation model that combines policy empowerment with park carriers, and also creates a practical model for small and medium-sized advertising enterprises to link with leading resources and accelerate development through park platforms.
A relevant official from the Changping District Market Supervision Bureau stated that next, relying on the park's radiating resources, they will solidly develop the digital advertising innovation practice base platform, replicate and promote the OPC cultivation method, deeply study the needs and access standards of large enterprises, precisely identify the unique value that OPCs can provide, and promote more OPCs to achieve precise matching with leading enterprises and obtain real orders, ensuring that OPCs can not only land but also grow in a healthy and orderly manner.
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