Jing'an District held a thematic event for World Youth Skills Day this afternoon (15th), coinciding with the launch ceremony for the district's 2026 Vocational Skills Competition. The event, themed "Skills Shine, Join the Competition," took place at Jing'an Joy City. This initiative responds to the national call to strengthen the skilled talent workforce and welcomes the upcoming 48th WorldSkills Competition in Shanghai.
The activity was spearheaded by the Jing'an District Human Resources and Social Security Bureau, in collaboration with the Communist Youth League Jing'an District Committee and the Beizhan Subdistrict Office. It aimed to merge "skills competitions entering commercial districts" with "zero-distance display and experience." The focus was on key industrial sectors like beauty and wellness to stimulate regional consumption, provide a platform for young skilled talents to showcase their expertise, and inspire more youth to pursue careers and contribute to the nation through skills development.
Honoring Craftsmanship, Embarking on a New Journey
Certificates and trophies were presented at the event to winners and outstanding organizing units of the 2025 Jing'an District Vocational Skills Competition. This gesture promotes the social ethos that labor is glorious and skills are valuable. In 2025, the district held 16 vocational skills competitions with over 1,800 participants, more than 1,350 of whom obtained vocational skill level certificates. Since the beginning of this year, Jing'an District has trained over 6,000 individuals to achieve advanced worker skill levels or higher.
Following this, Chen Lu, an outstanding young skilled talent representative from the Jing'an team and gold medalist in the Artificial Intelligence Engineering Technology project at the city's second Vocational Skills Competition, shared his personal journey of realizing his dreams through specialized skills. His story vividly illustrated the WorldSkills concept that "skills change the world and illuminate the future."
Amid an enthusiastic atmosphere, distinguished guests jointly launched the 2026 Jing'an District Vocational Skills Competition. This year's competition is closely aligned with the region's "3+3" industrial system and its细分赛道, focusing on industrial development and promoting high-quality, full employment. It will feature contests in various fields including Artificial Intelligence Trainer, Blockchain Application Operator, All-Media Operator, Elderly Care Worker, Domestic Service Worker, and Advertising Designer. The incentive mechanism of "using competition as evaluation" will continue, with winning contestants having the opportunity for vocational skill等级晋升. This further opens up career development channels for young talents, gradually building a comprehensive, multi-dimensional skilled talent cultivation system with broad coverage, clear competency levels, and畅通的 growth pathways.
Immersive "View, Savor, Explore, Enjoy" Experience Makes Skills Accessible
As a highlight of the event, the vocational skills display and experience area attracted numerous citizens, particularly young people. The现场 adopted an integrated "view, savor, explore, enjoy" experiential model, transforming a professional skills arena into an urban skills park open to the public. Citizens appreciated极致匠心 by observing技能大师现场秀, touched upon the aesthetics of life by savoring delicious coffee and exquisite pastries, glimpsed the future workplace by exploring artificial intelligence and virtual reality, and enjoyed the美好生活体验 brought by skills through immersive interactions.
In the outdoor plaza exhibition area,技能大师 and young skilled talents from organizations such as Unitree Robotics, Longfeng Qipao, Manner Coffee, Jing'an Gardens, Shanghai Xingjian College, China Baking Vocational School, Nipton Vocational School, and Far East Modern Vocational School gathered. Florists deftly captured the beauty of nature within a small空间; the baking station wafted the aroma of wheat, with exquisite裱花 cakes and artisanal bread drawing admiration. Longfeng Qipao's盘扣制作 skillfully integrated Shanghai-style culture with the WorldSkills mascot, showcasing the contemporary value of intangible cultural heritage skills.
Additionally, the agile performances of robots and robotic dogs, the intelligent interaction of virtual digital customer service agents, and the jungle adventure experience through VR glasses allowed young participants to feel the charm of digital technology and artificial intelligence up close.
Cross-Border Integration Empowers New "Skills + Commerce + Culture" Ecosystem
The event was specifically held at Jing'an Joy City, a youth cultural landmark, to leverage its strong二次元 culture and trendy消费场景 and explore the cross-border integration of "skills + commerce + culture." Following the launch ceremony, a "Beauty and Wellness" Image Designer Competition exhibition was held. Contestants selected from employees of district beauty companies and trainees from training机构 competed on themes such as国潮妆造,二次元 character images, and professional attire. This not only demonstrated the talent strength of the beauty and wellness industry but also injected new vitality into the commercial district through competition-driven consumption, effectively promoting the联动发展 of regional特色产业 and the consumer economy.
The successful hosting of this event not only fostered a positive societal atmosphere of关注技能 and崇尚技能 but also demonstrated Jing'an District's firm resolve and fruitful achievements in advancing the construction of a high-skilled talent workforce. Moving forward, Jing'an District will actively leverage the spillover effects of hosting the WorldSkills Competition, fully utilize the role of high-skilled talents in mentoring and knowledge transfer, and provide solid skilled talent support for the district's high-quality economic and social development.
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