The mountains and rivers are adorned with splendor, and the nation celebrates together. During the 2026 National Day holiday, Yancheng Economic Development Zone took the deep integration of culture, tourism, sports and commerce as its main thread, coordinating diverse scenarios including commercial district upgrading, event-driven traffic, cultural benefits for the people, mass fitness, and movie consumption, with citywide linkage and urban-rural synchronization, rolling out a series of rich and varied holiday activities that allowed residents and visitors to enjoy a wonderful holiday right at their doorstep, continuously activating new momentum for the holiday economy and painting a new urban picture of industry-city integration and bursting vitality.
Commercial districts get a fresh new look as bustling blocks energize the city
On the first day of the National Day holiday, the K Heart Street on Wujiang Road in the Economic Development Zone officially opened. As an old-established block carrying deep memories for local residents, after comprehensive upgrading, the block made a stunning debut with the new positioning of "National Day Trend Launch · Bustling Wujiang." It is reported that the upgraded K Heart Street has a total construction area of approximately 17,000 square meters, and through the renovation and improvement of 12 standalone commercial buildings, it precisely introduced high-quality business formats with strong bustling atmosphere and strong driving effects, creating a comprehensive characteristic commercial block integrating shopping and dining, leisure and entertainment, and convenience services. The transformation of the old street not only preserves the city's bustling memories but also responds to the people's beautiful expectations for high-quality street life with diverse new business formats.
Meanwhile, the East Gate International Block was fully immersed in a festive atmosphere. Xinjiang-style song and dance performances, special Russian performances, immersive musical stage dramas, and themed parades took turns on stage, with all-day non-stop cultural and tourism performances bringing a trendy experience that never ends day or night. Specialty foods, creative trendy goods, and themed shops were highly popular, and the general public and visitors immersed themselves in the unique charm of the block's "Korean style and Yancheng flavor," with the block's consumption heat continuing to rise.
Events empower traffic as sports-culture integration polishes the city's calling card
During this holiday, high-end sports events became the core engine for the Economic Development Zone to gather popularity, drive consumption, and boost cultural tourism. On October 6, the "Follow the Events to Travel — Olympic Champions Visit the East Gate" event hosted by the Chinese Taekwondo Association was successfully held. Rio Olympic taekwondo champion Zheng Shuyin personally visited the block, empowering cultural tourism development with the power of sports, deeply integrating the fighting spirit of competitive sports with the block's characteristics, and comprehensively showcasing the brand-new appearance of the Economic Development Zone's sports-culture integration development.
The citywide football craze swept through the entire city, with the first round of the Jiangsu Super League knockout stage kicking off fiercely. The Economic Development Zone simultaneously launched a citywide "watch mode," relying on diverse scenarios such as the East Gate International Block and the 1992 Talent Reception Hall to create second viewing venues, fostering a strong atmosphere of citywide revelry. Event broadcasts, nighttime economy consumption, and mass cultural and sports activities were deeply interconnected, and one-stop leisure services in major commercial districts were comprehensively upgraded, continuously revitalizing the nighttime economy and holiday consumption with sports traffic.
Everyone enjoys life as cultural and sports benefits permeate everyday street life
While high-end events were heating up, grassroots mass fitness activities blossomed everywhere. During the double holiday period, the Economic Development Zone carefully carried out the "Joyful Movement in the Economic Development Zone · Double Holiday Fitness Walk" 2026 mass fitness series activities, covering government officials, community residents, and people from all walks of life, building a new pattern of mass fitness led by high-end events, inclusive grassroots activities, and multi-scenario linkage, continuously setting off a citywide fitness craze.
Grassroots cultural performances were splendid and colorful. Sunshine Community in Xincheng Subdistrict held a "Celebrate National Day · Show Style" dance fellowship performance, with 18 teams taking the stage. The programs closely followed the National Day theme, combining festive songs with elegant national style, praising happy neighborhood life and celebrating the motherland's prosperous era through literary and artistic forms loved by the masses.
Trendy culture goes mainstream as youth-oriented formats enrich holiday life
Traditional culture and trendy cultural tourism merged in both directions, lighting up new holiday trends. The China-Korea Cultural Reception Hall launched a "Creative Trendy Handmade Culture Festival," with seven consecutive days of uninterrupted immersive experiences including artistic performances, log handcrafting, porcelain plate painting, and aesthetic DIY activities, offering citizens a special holiday cultural tourism feast with heartfelt cultural activities.
Youth trend culture continued to heat up, with the 44th ACCN Animation Carnival landing at the China-Korea Cultural Reception Hall, gathering diverse subculture formats including animation, gaming, film and television, and original art, creating an immersive and interactive trendy experience platform. A large number of young people gathered on site, unlocking new trendy cultural tourism experiences and filling the city's holiday atmosphere with youthful vitality.
Consumption continues to heat up as benefit measures unleash market potential
To activate the holiday consumer market, Yancheng Economic Development Zone precisely carried out the "Enjoy the Economic Development Zone · Golden Autumn Gifts" consumption promotion campaign, releasing 500,000 yuan in consumer benefit vouchers, precisely unleashing consumption potential, helping commerce and service industries improve quality and efficiency, and boosting market confidence with real money and silver benefit measures.
Cultural tourism consumption scenarios blossomed in multiple spots. The Chengdong Baolong Warner International Cinema welcomed a movie-watching craze, with family movie outings becoming a new holiday leisure trend for residents, and high-quality cultural consumption continuing to heat up. Yancheng International Convention and Exhibition Center held a three-day Third Pet Expo, creating a cute pet carnival themed event, gathering resources from the entire industry chain, and launching fun interactive activities and benefit packages, becoming a popular destination for residents to take their children for leisure and holiday check-ins, continuously adding vitality and gathering popularity for the regional holiday economy.
A grand celebration for the prosperous era, and cultural-tourism integration opens a new chapter. This National Day, Yancheng Economic Development Zone fully demonstrated the city's vitality and warmth through citywide linked wonderful activities, rich and diverse cultural tourism offerings, and warm and high-quality public services. In the next step, the Economic Development Zone will continue to deepen the integrated development model of culture, tourism, sports and commerce, continuously upgrade high-quality cultural tourism consumption offerings, enrich the people's spiritual and cultural life, and continuously release new vitality for regional economic development.
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