Total revenue at New Media Lab Limited fell 8.4% year-on-year to HK$189.79 million for the 12 months ended 31 December 2025. Digital advertising remained the dominant income stream, contributing 96.6% of turnover at HK$183.34 million (-8.0%). Print advertising and circulation generated a combined HK$6.45 million (-18.8%).
\n\nNet profit declined 5.5% to HK$12.74 million, translating into basic earnings per share of HK2.1 cents versus HK2.2 cents a year earlier. The board proposed a final dividend of HK2.5 cents per share, keeping the full-year payout steady at HK4.17 cents.
\n\nCost control cushioned margins: employee benefit expenses dropped 8.1% to HK$95.06 million and production costs fell 8.3% to HK$49.31 million. The cost of sales ratio for non-programmatic advertising remained low at 7.1% (2024: 6.7%).
\n\nCash and cash equivalents stood at HK$147.62 million, with no bank borrowings recorded, underscoring a strong liquidity profile. Current assets were HK$199.58 million against current liabilities of HK$34.43 million, boosting the current ratio to 5.8 (2024: 5.5).
\n\nHeadcount decreased to 201 employees from 219, helping reduce total staff costs. Capital expenditure was modest, with property, plant and equipment at HK$12.09 million and right-of-use assets at HK$38.87 million.
\n\nIPO proceeds utilisation reached HK$41.20 million out of HK$103.50 million raised; HK$62.30 million remains earmarked mainly for product enhancement and M&A initiatives, with the deployment horizon extended to end-2027.
\n\nLooking ahead, management highlighted continued investment in AI-driven solutions and disciplined cost management to navigate a cautious advertising market.
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