A consumer in Nantong, Jiangsu province, purchased three pieces of fixed-price gold jewelry for 6,100 yuan at a gold store on January 10. During the purchase, the staff did not disclose the specific weight, only stating that "for fixed-price items, you don't need to look at the weight; the difference is negligible."
The next day, the consumer became suspicious and requested to have the items weighed but was refused by the store. On January 12, a weighing conducted by the store revealed that the total weight of the three pieces was only 3.33 grams. Based on the day's gold price, the intrinsic value of the gold was approximately 4,082 yuan, meaning the remaining over 2,000 yuan constituted the craftsmanship fee.
The consumer believes the merchant's concealment of the weight constitutes fraud and requested a refund, which was denied. A visit to multiple gold stores in Nantong found that normal fixed-price gold items clearly display their weight, and staff proactively inform customers about craftsmanship fees.
The involved store not only concealed the weight during the sales process and evaded the weighing request, but its jewelry price tags also lacked the section for weight information. Legally, the merchant's actions have violated the consumer's right to informed consent and fair trade, as relevant regulations require businesses to truthfully disclose core product information.
Following the incident, the consumer filed complaints through multiple channels. It is reported that the store involved is a legitimate franchise of Lao Miao Gold. A resolution has since been reached between the store and the consumer under the coordination of market regulatory authorities.
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