The "Liquor Price Insider" has officially launched, bringing you the real market prices of well-known baijiu products.
Data collected over the past 24 hours shows that on November 8, the average terminal retail prices of 12 major baijiu products saw seven rise and five fall. After a prolonged slump, the number of gainers turned dominant, with cumulative gains outpacing declines, and the overall price plate staged a mild rebound after repeatedly hitting new lows.
On the gaining side, the average retail price of Moutai 1935 rose 1 yuan to 686 yuan, matching its highest level in nearly 30 days. Wuliangye Yibin Co.,Ltd. (000858) Eighth-Generation Puwu surged 6 yuan to 780 yuan, ending a four-day losing streak and launching an upward push. Qinghua Fen 20 rose 1 yuan to 380 yuan, stabilizing temporarily after hitting a near one-month low yesterday. Gujing Gong Gu 20 jumped 6 yuan to 515 yuan, rebounding significantly from its lowest point in nearly 30 days. Xijiu Junpin gained 5 yuan to 620 yuan, ending a four-day decline. Qinghualang soared 7 yuan to 672 yuan, gradually emerging from its lowest trough in a month and becoming the biggest gainer of the day. Crystal Jiannanchun rose 2 yuan to 402 yuan, finding some support at the 400-yuan threshold.
On the losing side, Feitian Moutai fell 3 yuan to 1,776 yuan, declining for a third consecutive day and hitting a stage low. Jingpin Moutai dropped 4 yuan to 2,431 yuan, continuing its recent downward trend and setting a new nearly 30-day low. Wuliangye 1618 declined 1 yuan to 820 yuan, falling slightly for a fourth straight day and refreshing its lowest record in nearly 30 days. Guojiao 1573 dropped 2 yuan to 869 yuan, alternating between declines and flat movements over the past five days while continuously hitting new one-month lows. Yanghe Dream of Blue M6+ plunged 6 yuan to 582 yuan, tumbling sharply again after a modest rise yesterday, making it the biggest decliner of the day.
Today, the total terminal retail prices of the 12 major products rebounded notably, with seven products posting gains and reversing the market's weak momentum. Qinghualang, Wuliangye Eighth-Generation Puwu, Gujing Gong Gu 20, and Xijiu Junpin showed strong upward momentum, serving as the main forces supporting the overall price plate's rebound.
If one bottle of each of the 12 major products were packaged together for sale, the total price today would be 10,533 yuan, a mild increase of 12 yuan from yesterday.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle this New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and Jingpin Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is gradually emerging.
The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes. We have incorporated quantifiable prices into the calculation of terminal retail prices for the two products.
Click to enter Liquor Price Insider to view real liquor prices and search the most complete and up-to-date distributor database for Kweichow Moutai Co.,Ltd. (600519) and Wuliangye.
On the important news front for the baijiu industry, the food and beverage team of Sinolink Securities released a research report on the 7th titled "Food and Beverage 26Q3 Fund Holdings Analysis: Sector Positions Rebounded from Lows, Bottom Allocation Opportunities Valued," noting that fund allocation to food and beverage stocks shifted toward bottom-fishing, with the sector's heavy-position ratio rising 0.5 percentage points month-on-month to 2.0%, significantly narrowing the underweight margin, with baijiu being the main direction of increased positions.
The Sinolink team believes that the baijiu industry is nearing the late stage of clearing, with dividend support providing a floor and recovery in sight. The baijiu sector possesses decent defensive attributes against the backdrop of low expectations and relatively favorable chip structure. Current market expectations for the industry bottoming out have strengthened, especially as more liquor companies showed stabilizing revenue in their Q3 reports. At present, the industry's price plate has basically bottomed out, destocking is entering its final phase, and the reported performance of liquor companies will gradually converge toward actual sales. In addition, with operational improvements, the sector is expected to show decent profit elasticity when earnings recover in 2027.
Liquor companies with alpha endowments currently offer a favorable trading error tolerance, combined with valuation recovery options under pro-cyclical beta. It is recommended to price liquor companies from a medium-to-long-term perspective using earnings per share multiplied by price-to-earnings ratio. It is believed that endowed liquor companies with differentiated competitive advantages can break through constraints and reach new scale levels across successive cycles.
Top pick is Kweichow Moutai, the preferred asset for stable income generation. Attention is also drawn to alpha regional liquor leaders (Anhui liquor, Jiangsu liquor, etc.), as well as liquor companies prioritizing odds with product alpha/organizational alpha (Shanxi Fenjiu, Luzhou Laojiao, etc.).
Click to enter Liquor Price Insider to view real liquor prices and search the most complete and up-to-date distributor database for Kweichow Moutai and Wuliangye.
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