Shanghai Economic and Informatization Commission has recently announced the 2026 second batch of Shanghai's specialized and new SME list, with 22 companies from Yangpu District making the cut. Shanghai Yuedong Culture Technology Co., Ltd. stood out among numerous applicants due to its deep dedication to the "sports + technology" field, exceptional innovation capabilities, and significant market competitive edge, successfully securing a spot on the list.
The story of the Yuedong team began in 2003 at Shanghai University of Sport, starting as a university student club. Driven by a passion for sports and a commitment to promoting nationwide fitness, the team forged ahead through exploration. In 2009, Yuedong was officially registered and established, settling into the Shanghai Sport University National Science Park, marking the start of its corporate journey. In its early days, the company focused on the niche area of jump rope, building a full industry chain covering sports training, competitive performances, development and sales of sports equipment, and venue management. As market demands diversified, the company keenly identified industry trends, gradually incubating new sports like frisbee and shuttlecock kicking, leading to rapid business expansion. To date, Yuedong has established branches in 8 major cities across China, including Shanghai, Beijing, Guangzhou, and Shenzhen, growing into a sports industry group with over 300 full-time employees. It has solidified its leading position in providing comprehensive youth sports and health promotion solutions domestically.
Facing the wave of the digital economy, Yuedong Culture initiated a strategic transformation towards "sports + technology" in 2019. Leveraging its strong sports expertise, the company deeply integrates big data, the Internet of Things, and artificial intelligence technologies. Targeting core scenarios such as youth physical fitness tests for high school entrance exams, smart competitions, campus sports, and intelligent venues, it has developed precise and efficient smart sports solutions. Currently, the company operates four main business segments: "Yuedong Jump Rope," "Yuedong Technology," "Yuedong Health," and "Yuedong Factory." The flagship product, the "Yuedong" mini-program, combined with smart hardware, uses diverse training modes, data tracking, and instructional courses to ignite the athletic potential of countless young people through a single jump rope. The "Yuedong Technology" segment focuses on addressing campus sports challenges through digital methods, making sports education more scientific and engaging. This tech-empowered sports model not only enhances the athletic experience but also provides a "Yuedong template" for the digital transformation of the sports industry.
Over the years, Yuedong Culture has garnered numerous industry accolades, including recognition as a National Sports Industry Demonstration Project, a National High-Tech Enterprise, a Shanghai Specialized and New Enterprise, and a Yangpu Little Giant. As an industry leader, Yuedong actively plays a pioneering role, deeply participating in the formulation of key standards such as national standards for school sports venues, group standards for sports exams, and national standards for jump rope, contributing "Yuedong wisdom" to standardize industry development. Simultaneously, the Yuedong jump rope performance team has been invited to showcase at major international events like the Shanghai World Expo, the Nanjing Youth Olympic Games, and the Rio Olympics, presenting the unique charm and youthful energy of Chinese sports culture to the world. In July 2026, the Shanghai Jump Rope League Yangpu Station will be held. Subsequently, from August to November, three high-profile events will take place: the Third China City Youth Jump Rope Open National Finals, the Second National Fitness Games (East China Region) Jump Rope Competition, and the 2026 Yangtze River Delta Jump Rope League Finals. These series of events continuously enrich the supply of fitness events in Yangpu District, amplifying the brand effect of Yangpu's youth and mass sports, and actively supporting the high-quality development of Yangpu's sports industry.
The rapid growth of Yuedong Culture is inseparable from Yangpu's favorable business environment and policy support. The Yangpu District Party Committee and Government have consistently prioritized sports industry development, conducting multiple visits and surveys to Yuedong Sports to resolve issues and guide its direction. The District Sports Bureau has provided comprehensive support in event introduction, resource connection, and talent cultivation, helping the company overcome bottlenecks and achieve leapfrog growth. This selection marks a new milestone for Yuedong Culture in professionalization, refinement, specialization, and innovation. Looking ahead, Yuedong will continue to focus on its strategic layout of "sports + technology + health" for youth, using specialized and new development as its core. It will refine smart sports core technologies and product portfolios, and improve the integrated industry-academia-research model. Staying true to its mission of enhancing youth physical health, Yuedong will expand its brand influence in the industry, contributing steady "Yuedong power" to the high-quality development of China's sports industry.
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