Movement Alert｜Haidilao Falls 3.06% in Regular Trading, Sub-Brand Store Closures and Persistent Fund Outflows Weigh on Sentiment

Market Focus07-07

On July 7, Haidilao (06862.HK) fell 3.06% in regular trading, trading at HK$10.79/share, with turnover of HK$89.4 million. The stock has continued to slide from its 52-week high of HK$17.38, now approaching its 52-week low of HK$10.58.

On the news front, multiple reports in recent days highlighted that Haidilao's key sub-brand Yanqing Roast Meat has closed at least 19 stores this year with no new openings, including all three Guangzhou locations. The brand, once considered Haidilao's strongest secondary label with over 80 stores at its peak, has seen its expansion stall amid concerns over pricing competitiveness in the 100-110 yuan per-capita range. Meanwhile, southbound funds have been persistently reducing holdings, with a cumulative net reduction of approximately 19.4 million shares over the past 20 trading days.

Additionally, competitor Banu Hotpot filed for its third Hong Kong IPO attempt on June 17, with its monthly floor efficiency of RMB 2,650 reportedly exceeding Haidilao's estimated RMB 2,000, adding competitive pressure to the sector leader.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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