On May 1, Bilibili (BILIBILI-W) officially launched its "Documentary Open Week" initiative. During the event, which runs from May 1 to May 7, Bilibili is providing free access to over 3,000 documentary titles for workers and young people across the country, offering a rich selection of high-quality content.
As one of the largest documentary production and broadcasting platforms in China, Bilibili's open-week library is continuously updated and expanded. This year's collection includes new Bilibili productions such as "Hello, 12315," "It's Bad Mood, But It's Okay," and "Cross-Strait Family Letters," alongside popular hits like "The String of Life," "Guardians of the Jiefangxi," "Sparkling Pediatricians," and "Alone in the Wild." The library also features acclaimed domestic and international works such as "Underdog Hero," "Planet Earth," "Forum," and "General History of China," covering a wide range of topics including nature, humanities, history, technology, food, and animals.
In addition, Bilibili has collaborated with cultural figures such as Chen Luyu, Luo Xiang, and Shi Pin Dao, as well as celebrities including Chen Yao, Xie Keyin, Yuan Hong, and Zhang Jun, to release personalized watchlists. These recommendations offer viewing guidance from diverse perspectives.
Compared to previous years, this year's Documentary Open Week is not merely a content-free-access event but also a public advocacy campaign for cognitive health. Recently, the term "prefrontal cortex damage" has become a popular phrase among young people. In this context, it does not refer to organic brain damage in the medical sense but rather describes everyday states such as emotional instability, lack of focus, memory decline, and low energy. While the term is used humorously, it reflects the cognitive fatigue experienced by many due to prolonged exposure to high-frequency information stimulation.
Neuroscientific research indicates that long-term immersion in fragmented information can alter the brain's neural functioning patterns. When individuals become accustomed to frequent information switching and instant feedback, the brain remains in a state of shallow, fatigued arousal, leading to issues such as poor concentration, memory loss, mental fog, and reduced patience. This ultimately weakens the ability to focus and engage in deep thinking.
To address this, Bilibili has partnered with the Shanghai Mental Health Center this year to advocate for "brain nourishment" through viewing long-form content like documentaries. The initiative aims to help users reduce their intake of low-quality, fragmented information, rebuild mental focus and endurance, and repair so-called "prefrontal cortex damage."
Dr. Qiao Ying, Chief Physician at the Shanghai Mental Health Center, stated, "The brain is one of the hardest-working, most sophisticated, and most fragile organs in the human body. When we talk about 'health preservation,' the first thing we should care for is actually our brain."
To enhance engagement and interactivity during Documentary Open Week, Bilibili also launched a fun quiz titled "What's in Your Brain?" The quiz was designed by UP主 "Q Rou Er Chuan Er," known for the popular "SBTI" test, and was developed under the professional guidance of the Shanghai Mental Health Center. By answering a series of playful questions, users can generate a personalized "brain composition report" and receive tailored documentary recommendations.
Official data shows that since 2016, Bilibili has produced over 180 documentaries and broadcast more than 5,000 documentary episodes. In the past year alone, documentary-related content on Bilibili accumulated over 12.3 billion views, with total watch time exceeding 500 million hours. Watching documentaries on Bilibili and interacting via bullet comments and community forums has become a daily habit for many young viewers.
In today's information age, documentaries carry greater significance. They serve as a reminder that the human brain is not a trash bin for information and deserves to be cared for in the most scientific and gentle manner, maintaining inner clarity and focus amid the flood of information.
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