On the evening of February 27, Wang Changtian, Chairman of Beijing Enlight Media Co.,Ltd., issued an internal company letter. In the letter, Wang mentioned that a decision was made last March for the company to fully evolve from a "premium content provider" into a "creator and operator of IP." The company's strategic focus has shifted from "everything for entertainment" to "everything for film," and has now elevated to today's "everything for IP."
He pointed out that, to facilitate this transformation, the company will undertake a series of changes in mindset, strategy, operations, and organizational structure. The company will restructure around "IP," aiming to present a profile of a "small company with major IP." Moving forward, the company will have only two types of businesses: creating IP and operating IP. There will be only two categories of personnel: IP creators and IP operators.
"The best IP begins with the best content. We will always be a content company. However, from now on, all our creative endeavors will share a common direction: heading toward the vast universe of IP," Wang Changtian said.
Wang stated that film remains the most important starting point but will no longer be the endpoint. Animated films will be the core focus for its future development. Beijing Enlight Media Co.,Ltd. aims to become a "nationwide animation company." Its main studios and teams will all participate in the creation of animated IP. He also revealed that the company currently has dozens of animated films in development, planned on a cycle spanning the next twenty to thirty years.
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