In the first quarter of the year, Handan's consumer market has continued its recovery trend, showing steady improvement and upgrading. Guided by the principle of high-quality development and a focus on stability and progress, the city has achieved a positive momentum in consumption. Under coordinated arrangements, the Municipal Commerce Bureau implemented precise measures, with various regions and commercial entities focusing on stimulating consumption, expanding domestic demand, and invigorating the market. Initiatives such as the innovative "one product, one livestream" e-commerce model have empowered industrial development, while ongoing promotions of the "rewarded invoice" campaign and diverse consumer incentive activities have optimized supply and enriched consumption scenarios. Market activity has steadily rebounded, with growing consumer willingness driving progress in accommodation, catering, e-commerce retail, and foreign trade expansion. The foundation for consumption recovery has strengthened, and internal economic momentum has continued to accumulate.
During the first quarter, Handan actively advanced the national pilot program for "rewarded invoices," leveraging a total prize pool of 180 million yuan to boost consumer vitality. Since its launch on February 11, the campaign has covered eight major sectors, including retail, dining, and accommodation. Participants with real-name electronic invoices of 100 yuan or more are eligible for draws, with a top prize of 800 yuan in electronic red envelopes. Due to its high winning rate and convenient redemption process, the initiative has significantly increased public enthusiasm for requesting invoices. This effort has not only reduced consumer costs but also encouraged merchants to standardize operations, leading to month-on-month growth in customer traffic and sales for key industries such as catering, automobiles, and home appliances. It has become a core driver for activating market vitality and unleashing domestic demand potential, injecting strong momentum into the city's consumer market recovery.
Building on this, the municipal commerce system has organized themed promotional activities across shopping, dining, culture, tourism, home furnishings, automobiles, and leisure sectors, aligning with seasonal and holiday consumption trends. Through discounts, experiential scenarios, and targeted marketing, these activities have precisely met residents' consumption needs, effectively driving sustained market warmth. From April 3 to 6, the 9th Handan International Auto Show was held at the Yongnian Fastener Expo Center, featuring hundreds of popular vehicle models. Supported by favorable policies such as government replacement subsidies and scrappage incentives, the event saw increases in both visitor numbers and transaction volumes, further boosting offline consumer engagement.
With the coordinated efforts of multiple consumption-stimulating measures, key commercial and circulation enterprises in the city have maintained positive operating trends, and public confidence in spending has strengthened, laying a solid foundation for continued market recovery.
The "one product, one livestream" special initiative serves as a strategic tool for integrating the digital and real economies in Handan. Aimed at upgrading industries across the region, it uses livestream e-commerce as a core platform to build a comprehensive, integrated e-commerce ecosystem, injecting strong digital momentum into high-quality economic development. The initiative focuses on improving specialty industries, expanding consumption scenarios, and constructing an e-commerce ecosystem, continuously refining a tripartite development system encompassing talent, supply chains, and platforms to stimulate new dynamics in digital consumption.
Simultaneously, the Municipal Commerce Bureau has conducted professional training sessions on e-commerce livestreaming and operational management, leveraging leading enterprises to create learning and exchange platforms. Multiple on-site observation and practical training activities were organized: on March 20, over 200 participants from various counties and districts attended a specialized livestream training session at Congtai Yingbin Hotel; on March 24 and April 1, more than 300 people participated in observation sessions at New Century Grand Hotel and Huayi Hotel, respectively; on April 9 and April 16, over 100 individuals engaged in practical learning at Jinan Hotel and Wugu Fengdeng Hotel. Training focused on core areas such as local resource exploration, livestreaming of specialty products, and content creation, comprehensively enhancing the digital operational capabilities of commercial entities.
Additionally, efforts have been made to expand high-quality supply chain resources beyond the region, launching 32,000 frequently needed products in categories like general merchandise, food, and home furnishings. This has established a stable and diverse supply system. E-commerce platforms are being upgraded, with county-level livestreaming bases improving efficiency and clustering development, forming a pattern of "one county, one specialty" across the region. Digital empowerment has driven consumption expansion, enabling local agricultural products and industrial goods to gain nationwide popularity through online channels.
In the first quarter, Handan promoted quality and specialization in the accommodation and catering sectors, emphasizing refined, "small but beautiful" upgrades. By optimizing services and innovating business models, the industry saw steady increases in consumer activity, becoming a key growth area in the consumer market. Major hotels and catering enterprises closely followed market demand, leveraging local culinary specialties and service advantages to offer diversified products such as themed banquets, family sets, and customized business packages. Holiday-themed marketing campaigns effectively met needs for family gatherings, social dining, and business receptions, leading to widespread growth in customer traffic and revenue.
Guided by the "one product, one livestream" model, accommodation and catering businesses actively embraced digital transformation, using livestream e-commerce to attract customers and promote brands. Local specialty dishes and quality services reached consumers accurately through online channels, creating a virtuous cycle of online engagement and offline consumption. Furthermore, efforts to cultivate nighttime and holiday consumption hotspots have kept key commercial areas, food streets, and specialty dining zones bustling, enhancing the city's vibrant atmosphere. Integration of accommodation, catering, and cultural tourism consumption has been strengthened, improving integrated scenarios for dining, lodging, transportation, sightseeing, shopping, and entertainment. Businesses are encouraged to enhance service quality and build distinctive brands, driving the industry toward standardization, quality, and specialization, thereby unleashing offline consumption potential and solidifying the foundation for market improvement.
In the first quarter, Handan coordinated efforts in foreign trade and investment, continuously expanding openness and improving the quality of the open economy. The city organized 43 enterprises to participate in the 139th Canton Fair. By the end of the first phase on April 19, exhibitors had received over 5,000 overseas buyers, secured 120 on-site orders totaling $7.8352 million, and reached 666意向 orders worth $19.499 million. Overseas buyers primarily came from India, Brazil, Russia, South Africa, Southeast Asia, the Middle East, and other regions, reflecting optimized foreign market diversification. Support measures in customs clearance, logistics, credit insurance, and financing helped enterprises reduce costs, expand channels, and mitigate risks, enhancing their ability to explore international markets. Stable exports of优势 products such as children's bicycles, specialty foods, light industrial goods, and agricultural products have consolidated overseas market share and stabilized the foreign trade foundation.
The city achieved a "good start" in actual utilized foreign capital during the first quarter. The Municipal Commerce Bureau provided proactive services, coordinating with market regulation, foreign exchange, and tax authorities to address challenges faced by key foreign-invested enterprises in profit distribution, foreign exchange settlement, and information updates. "Green channels" facilitated efficient project handling.
Across key areas including commerce circulation, e-commerce, accommodation, catering, and foreign trade, commerce authorities have delivered targeted policies and assistance to help market entities overcome difficulties and achieve steady growth. Continuous improvements in consumption infrastructure, enhanced commercial district functions, innovative consumption scenarios, and better consumer experiences have addressed bottlenecks and stimulated potential, providing solid support for the sustained healthy development of the city's consumer market.
The first quarter saw stable operation and notable highlights in Handan's consumer market, laying a solid foundation for annual consumption upgrading. Moving forward, the Municipal Commerce Bureau will continue to focus on stimulating consumption, expanding domestic demand, and stabilizing foreign trade and investment. By innovating models, optimizing supply, and improving services, the city will consolidate the positive economic recovery trend, providing stronger support for overall socioeconomic development.
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