MINISO Group's MINISO LAND Wins Retail Industry "Oscar" Award

Deep News12-09 13:10

On December 9, MINISO LAND, an innovative global IP-themed store concept under MINISO Group, won the "Best New Store Concept Award" at the 2025 MAPIC Awards in France. The accolade is regarded as the "Oscar" of the international retail industry. MINISO LAND outperformed competitors such as DIOR's flagship store and UK luxury retail brand Flannels' flagship store to claim the honor.

Another innovative store format under MINISO's "entertainment series," MINISO FRIENDS, recently secured the prestigious Platinum Award at the 2025 London Design Awards. Since the debut of MINISO LAND's global flagship store on Shanghai's East Nanjing Road in 2024, the brand's "entertainment series" stores have expanded worldwide, attracting significant consumer attention.

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