Baidu's Robin Li Advocates for Decentralized Management and AI Integration in the Agent Era

Deep News11:01

At the Create 2026 Baidu AI Developer Conference held today, Baidu founder Robin Li stated that in the era of intelligent agents, enterprises should grant more authority and exercise less control, providing top talent with greater freedom for innovation. Furthermore, companies need to align more swiftly and reduce hierarchical structures. Only by minimizing management reporting layers and accelerating iterative evolution can a company's competitive moat be strengthened. According to Li, "The agent era demands a higher density of talent within enterprises, not merely relying on increasing headcount to drive business progress." He further emphasized that businesses should reduce functional specialization, as division of labor is essentially a product of the industrial age. Today, with AI being nearly omnipotent, we should assign more tasks to AI through prompts, rather than creating excessive distinctions in job roles. "In the future, only those enterprises that continuously break their own inertia and keep evolving will be able to sustain progress," Li remarked.

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