The "Liquor Price Insider" data from the past 24 hours indicates that the average terminal retail prices for major Chinese baijiu products continued their strong rebound on July 21st. If one bottle of each major product were packaged and sold together, the total price today would be 9,891 yuan, a significant increase of 42 yuan from yesterday. This marks the third consecutive day of gains, with a cumulative rise of 86 yuan from the recent low set on July 18th, reaching the highest level in 13 days. The national average retail price for Feitian Moutai surged by 29 yuan per bottle, setting a new high since February 14th of this year and becoming the primary driver for today's overall price increase. Across the board, the number of gainers and the magnitude of their increases held a clear advantage, with terminal trading sentiment showing a noticeable improvement compared to the previous period, further strengthening the rebound momentum from the low point.
Today, seven of the eleven major baijiu products rose in price, three declined, and one remained flat, with gainers dominating the market. On the upside, Feitian Moutai led the gains with a substantial increase of 29 yuan per bottle, marking its fifth consecutive day of rapid ascent. Its average retail price climbed to 1,787 yuan per bottle, reaching its highest level since February 14th. Based on the latest official price of 1,639 yuan per bottle from the iMoutai platform, the national average terminal retail premium over the official price has expanded to 148 yuan per bottle. Fine Moutai and Qinghua Lang both increased by 7 yuan per bottle. The former rose for a second consecutive day, reclaiming the 2,400 yuan threshold, while the latter returned to the 700 yuan mark, setting its highest price in July. Junpin Xijiu rose by 4 yuan per bottle for the third consecutive day, reaching its highest price in nearly half a month. Wuliangye Yibin Co.,Ltd.'s Classic Five 8th Generation and Wuliangye 1618 both increased by 3 yuan per bottle. The former has now rebounded for four consecutive days from its lowest level since the "Liquor Price Insider" began tracking data in November of last year, accumulating a total increase of 18 yuan per bottle and moving closer to the 800 yuan threshold. The latter has recovered for two consecutive days from its lowest point in nearly a month but has yet to reclaim the 820 yuan level. Yanghe's Dream Blue M6+ rose by 2 yuan per bottle for a second day, further approaching the 590 yuan mark. On the downside, Guojiao 1573 and Gujing Gongjiu's Gu 20 led the declines, both falling by 6 yuan per bottle. The former matched its largest single-day drop in nearly a month, hitting its lowest price in that period, while the latter declined for a second day, reaching its lowest price in July. Crystal Jiannanchun saw a slight decrease of 1 yuan per bottle, ending a previous four-day streak of stability. Qinghua Fen 20's price remained unchanged from yesterday, holding at 370 yuan per bottle for a second day.
The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points distributed reasonably across major regions nationwide, including but not limited to designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual terminal retail transaction prices processed at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of major baijiu products. With the official iMoutai platform launching sales of Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan on March 31st and again to 1,639 yuan on July 18th) and Fine Moutai at 2,299 yuan per bottle (adjusted to 2,359 yuan on May 16th), the magnetic influence of this new channel on the terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volume, and we have incorporated verifiable transaction prices into the calculation of the terminal retail prices for these two products.
In significant news for the baijiu sector, A-share baijiu stocks collectively strengthened yesterday. Among them, Kweichow Moutai (600519.SH) showed a notable increase, closing at 1,327.50 yuan per share on Monday, up 5.95%, marking a near two-month high. Its latest market capitalization rebounded to over 1.6 trillion yuan, reaching 1.66 trillion yuan. Other baijiu stocks also saw substantial gains. By the close of trading, Gujing Gongjiu (000596.SZ) hit the daily limit-up, Luzhou Laojiao (000568.SZ) rose over 6%, Shanxi Fenjiu (600809.SH) gained over 5%, and companies such as Wuliangye Yibin Co.,Ltd. (000858.SZ), Yingjia Gongjiu (603198.SH), and Jinshiyuan (603360.SH) also followed with significant increases. As a core asset in the A-share consumption sector, the baijiu industry has undergone a complete bull-bear cycle in recent years. From the valuation bubble and stock price peak in early 2021, through a prolonged multi-year deep adjustment, to the current historically low valuations, the sector's trajectory profoundly reflects the complex interplay of industry fundamentals, capital flows, and the macroeconomic environment.
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