Recently, both the front page of People's Daily and Xinhua News Agency simultaneously focused on Yan'an apples, but it was unexpected that the other main character in the story turned out to be us—Postal Savings Bank of China (PSBC). This was a special "mention."
When an apple is not only sweet but also carries a complete industrial chain and the dreams of prosperity for countless families, its story is worth recording. Xinhua News Agency, with its detailed narrative, depicted the industrial transformation of "old methods + new formulas." People's Daily, on its front page, placed the story within the grand narrative of strengthening the agricultural foundation for Chinese modernization. In the stories told by these two major state media outlets, Postal Savings Bank was clearly "mentioned" as a key player.
So, what exactly happened? The story goes like this... Among the thousands of ravines in Yan'an, 3.328 million mu of apple orchards are bearing "fruits of prosperity." There are new-generation farmers like Liu Yanli, a post-90s farmer, who uses short videos to help fellow villagers sell over 200,000 kilograms of apples. However, when expanding the scale, he faced challenges with capital turnover. "The cold storage contract needs to be signed, but the money isn't ready yet."—This is not only Liu Yanli's problem but also a real bottleneck for the development of many fruit growers.
At this point, the "Apple Credit Industry Loan" from the Yan'an Branch of Postal Savings Bank brought a turnaround: within 3 days, a 2 million yuan loan was disbursed! Liu Yanli said, "With the support of financial institutions, Yan'an apples are sure to become famous nationwide and fragrant across the globe."
Why were we "mentioned"? Finance is not just about numbers; it's about warmth. In Yan'an, what we provide is not merely financial support but a systematic form of companionship. Whole-village credit grants make good credit a "hard currency." Industry loans span the entire chain from planting, storage, and sales to deep processing. Government-bank collaboration ensures farmers receive comprehensive "services" throughout the process. By November 2025, Postal Savings Bank had issued over 3.85 billion yuan in loans to Yan'an's apple industry chain, serving nearly 10,000 fruit farmers and merchants.
Behind every financial service lies the livelihood of a family, the upgrade of an industry, and the comprehensive revitalization of a village! If the state media's praise is for the "fruit," then our focus is on the "tree" and the "people." People's Daily and Xinhua are concerned with the outcomes of comprehensive rural revitalization and the pathways for industrial rise. What Postal Savings Bank does every day is step into orchards, cold storage facilities, and e-commerce live streams; it's responding to specific, granular financial needs; it's delivering professional services to every inch of land that needs to grow.
We are grateful for this "mention" from top-tier media. It allows us to see that the warmth of finance can be recognized, and the dreams of rural areas are worth recording. One apple connects the loess soil to the cloud; one commitment integrates finance with dreams. Across the vast rural landscape, the power of endeavor is stirring! Postal Savings Bank is willing to continue being that beam of light illuminating the path forward, planting hope with fellow villagers for the next five years of harvest.
If this experience of "being mentioned" has touched you...
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