Perspective One: Market Regulatory Authority Representative – Upholding Integrity and Innovating in Supervision to Improve Quality, Efficiency, and Benefit the People
I am Li Xuechun, Director of the Market Supervision Administration of Yanchi County. In recent years, Yanchi County has prioritized quality work, adhering to robust supervision and warm-hearted service. Through steady efforts focused on quality improvement, industrial strengthening, and public welfare enhancement, the county has elevated its quality initiatives to a new level.
Yanchi County hosts numerous small and medium-sized enterprises, many of which face challenges in quality management, standard implementation, and brand development. In response, we have shifted from post-violation penalties to preemptive assistance and from passive oversight to proactive empowerment. Our expert teams visit factory floors and production lines to provide face-to-face consultations and hands-on guidance, helping enterprises identify issues and address weaknesses in areas such as quality management systems, standards, metrology, inspection, testing, and certification. Tailored improvement plans are developed for each enterprise. Concurrently, we conduct regular quality training and case studies, ensuring responsibility is assigned to specific roles and individuals. To date, we have assisted enterprises in resolving 123 quality-related challenges, effectively addressing their needs and fostering mutual benefits.
Yanchis most distinctive feature and brightest emblem is its Tan sheep. Leveraging this resource advantage, we aim to build brands through quality, strengthen the industry through standards, and ensure safety through supervision, all to polish the golden reputation of Yanchi Tan Sheep. We have continuously improved the entire chain standard system from breeding and slaughtering to processing and sales, ensuring every step follows established standards and regulations. Additionally, we have established quality inspection stations and laboratories, enabling full traceability for 15,000 Tan sheep across breeding, disease prevention, slaughtering, and processing, with product authenticity verifiable within three hours, thereby fortifying quality and safety defenses.
We innovatively implemented a credit-based inspection model, linking enterprise credit ratings with inspection frequency. Six processing enterprises have fully adopted compliant electronic certificates and obtained China Good Agricultural Practice (GAP) certification, while three enterprises have achieved ISO 9001 Quality Management System certification, ensuring consumers can purchase with confidence and consume with assurance. We have strengthened brand protection, authorizing 214 enterprises to use the Yanchi Tan Sheep geographical indication certification trademark and 114 enterprises to use the exclusive logo, achieving an 89.8% usage rate for geographical indications. In collaboration with multiple departments, we have rigorously combated counterfeit, substandard, and infringing products, established cross-regional law enforcement coordination mechanisms, and filed lawsuits against 82 non-compliant e-commerce platforms, resolutely safeguarding the Tan sheep brands reputation and enabling high quality and strong brands to reach national markets and gain consumer trust.
Quality enhancement is a perpetual journey. We will maintain a vigilant and steadfast approach, focusing on the pain points of small and medium-sized enterprises and deepening the advantages of the Tan sheep industry. We will implement practical measures in service optimization, demonstrate effectiveness in stringent supervision, and seek breakthroughs in brand creation. With a nail-driving spirit, we will diligently execute all tasks, steadily transforming blueprints into reality, and strive to compose a new chapter in Yanchis quality work.
Perspective Two: Enterprise Representative – Deepening Specialization to Enhance Quality and Adhering to Original Aspirations to Build Brands
I am Chen Wenpeng, head of Yanchi County Xinhai Food Co., Ltd. Xinhai Foods evolution from a local Tan sheep processing plant to a leading enterprise integrating breeding, slaughtering, deep processing, and sales is indebted to the precise assistance and meticulous guidance long provided by Yanchi County Market Supervision Administration. Balancing empowerment with guardianship, they have become the most reliable partners on our path to high-quality development.
Market supervision personnel in Yanchi County have visited pastures and production floors, offering one-on-one guidance to refine our whole-chain quality management system from pasture to table and promoting the implementation of standardized production. They invited industry technical experts to conduct quality diagnostics, precisely optimizing core processes such as slaughtering, segmentation, and storage, thereby resolving quality control challenges in production. Following the principle of one enterprise, one file; one product, one strategy, they guided us in identifying risk points across all stages, developing food safety risk management lists, and shifting our management approach from passive reaction to proactive prevention, providing professional support for our quality and upgrade initiatives.
The market supervision department strictly enforces bottom-line standards and closed-loop guardianship, rigorously implementing food safety supervision requirements. They guided us in deeply integrating the daily control, weekly inspection, and monthly scheduling work mechanism with the risk management list methodology, constructing a seamless, fully documented closed-loop control system. They urged us to implement daily on-site checks, weekly review and rectification, and monthly coordinated scheduling mechanisms, utilizing traceability technology to enable real-time upload and full traceability of control data, ensuring early detection and resolution of potential hazards.
In strengthening foundations and reinforcing responsibility fulfillment, the market supervision department provided meticulous guidance and full support. Under their direction, we have comprehensively solidified our food safety responsibility, clarified control standards and responsibility divisions for each stage, and established a quality responsibility system involving full staff participation and whole-process control. Today, the belief that quality is the lifeline of the enterprise is embedded throughout production and operations. From raw material inspection to finished product shipment, each stage follows standardized norms, overall quality awareness has significantly improved, and the level of management standardization and refinement continues to rise.
With the warm-hearted assistance and robust supervision of the market supervision department, Xinhai Food has steadily grown and expanded. We have established ecological pastures and Tan sheep conservation demonstration bases, our products have entered nationally renowned supermarkets and become exclusive supplies for international conferences, earning recognition from both the market and consumers. Simultaneously, the enterprise has contributed to increasing incomes for surrounding farmers, achieving a win-win scenario for enterprise development and rural revitalization.
Looking ahead, we will remain committed to our quality初心, deepen our focus on the Tan sheep industry, continuously optimize our control systems, strengthen brand building, earnestly shoulder food safety responsibilities, and contribute to the high-quality development of Yanchis Tan sheep industry.
Perspective Three: Consumer Representative – Quality as the Foundation for Urban Renewal and Enhanced Well-being
I am Li Jianjun, a native of Yanchi. Having lived alongside this grassland and these Tan sheep, I have witnessed the transformation of this small city. In my view, quality is a tangible sense of gain—evident in the texture of Tan sheep meat, reflected in the renewed appearance of urban and rural areas, and etched into the daily lives of Yanchis residents, becoming a genuine form of happiness.
As a farmer relying on the Tan sheep industry for livelihood, I have benefited from the dividends of industrial upgrading. The county has established a whole-chain quality system for the Tan sheep industry, revised 28 standardized procedures, and arranged for technicians to provide monthly on-site guidance. Slaughter and procurement now follow centralized slaughtering and pricing based on quality, eliminating one-size-fits-all price suppression, while logistics and production-marketing coordination have also become more reliable.
Quality improvement manifests in every aspect of life. There was a time when township consumer markets faced challenges of limited choices and mixed quality. With regulatory efforts extending to grassroots levels, this situation has been completely reversed. Market supervision departments regularly station personnel in townships, conducting comprehensive inspections of key categories such as agricultural supplies, electrical wires, childrens products, gas stoves, and electric bicycles. Meanwhile, extensive科普宣传活动 have taught me how to identify CCC certification, understand product standards, and master the golden key to scientific purchasing. Today, clearly marked prices have become standard in town and village stores, and unlicensed, unlabeled, and substandard products have vanished. The assurance of being able to shop confidently right at ones doorstep represents the happiness most cherished by ordinary people.
Even more gratifying is that this warmth of quality enhancement has now extended to our daily services. Educational resources are more equitably distributed, with township school buildings renovated and multimedia teaching, synthetic tracks, and nutritious lunches widely implemented. Coupled with regular assistance and teaching support from urban teachers, rural children can now receive quality education close to home. Township hospitals have also acquired new equipment, allowing common minor ailments to be treated locally without the need to queue in the county seat. The ecological environment continues to improve, with vegetation growing denser each year. A level small square has been built at the village entrance, frequently hosting public film screenings; during leisurely afternoons, it is common to see fellow villagers gathering for walks, chats, and exercise. Such days make life increasingly comfortable and fulfilling.
From the iterative upgrading of the entire Tan sheep industry chain to the convenience and assurance of shopping at ones doorstep; from the equitable sharing of education and healthcare to the continuous improvement of the ecological environment and cultural-recreational life—the concept of quality has taken deep root in this local soil.
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