Data collected over the past 24 hours shows that the average terminal retail prices for major Chinese baijiu products weakened significantly overall on May 9th. If one bottle of each major product were packaged and sold together, the total price today would be 9,921 yuan, a decrease of 23 yuan from yesterday, marking the lowest point in nearly half a month. After a brief period of stability, the market has declined again, with sentiment at the terminal turning cooler. Prices for high-end leading products have stabilized, while sub-high-end and mid-range products generally weakened with heavier declines.
Among the 11 major products in today's baijiu market, three rose, seven fell, and one remained flat, with losers holding an absolute advantage. On the rise, Premium Moutai led the gains, increasing by 4 yuan per bottle, showing a stable trend recently; Feitian Moutai and Wuliangye's Puwu Eighth Generation both rose by 1 yuan per bottle, with the latter matching its highest price in nearly a month. On the decline, Qinghua Lang and Xijiu Junpin led the losses, each falling by 6 yuan per bottle. The former once again fell below the 700 yuan mark; the price fluctuations for this product have been relatively intense recently, oscillating repeatedly around the 700 yuan threshold. The latter's price dropped quickly today, retreating to the second-lowest level in nearly a month. Guojiao 1573, Yanghe's Dream Blue M6+, and Gujinggong Gu 20 all fell by 5 yuan per bottle. Among these, Guojiao 1573 once again fell below the 900 yuan mark, and Dream Blue M6+ dropped below the 600 yuan threshold. Qinghua Fen 20 and Crystal Jiannanchun both declined by 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged from the previous period.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to appointed distributors by liquor companies, independent distributors, e-commerce platforms, and retail outlets. The original sampling data consists of the actual terminal retail transaction prices handled by each point over the past 24 hours, striving to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu for all sectors. Following the official launch of the iMoutai platform selling Feitian Moutai at 1,499 yuan per bottle at the beginning of the year (adjusted to 1,539 yuan per bottle on March 31st) and Premium Moutai at 2,299 yuan per bottle starting January 9th, the gravitational influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices follow a calculation rule weighted by actual transaction volume, and verifiable prices from this platform have been incorporated into the calculation of the terminal retail prices for these two products.
In significant news for the baijiu industry, renowned investor Duan Yongping once again purchased shares of Kweichow Moutai on May 7th, continuing his bullish stance on this leading liquor company. That day, he replied to a user on the Xueqiu platform, stating, "I also bought Moutai today," which attracted market attention. In fact, since April, Duan Yongping has publicly expressed his long-term optimistic view on Moutai multiple times. On one hand, he believes that market concerns about Feitian Moutai sales hitting a demand ceiling are unfounded; based solely on China's vast household base, Moutai's potential demand remains far from saturated. On the other hand, he affirmed the channel value of iMoutai, considering its core role to be enabling more consumers to purchase genuine Moutai more conveniently, describing related operational moves as "quite on the right track." Regarding short-term performance fluctuations, Duan Yongping downplayed the disturbance from the first-quarter report, emphasizing that Moutai is essentially an "open book." From a long-term perspective, he judged that looking back in 10 years, the current price of around 1,400 yuan (share price) would likely still be considered a good price.
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