At the 2026 new generation SU7 Xiaomi Spring Product Launch held on the evening of March 19, Xiaomi Group founder Lei Jun asked brand ambassador Shu Qi how she managed to win the Best Director award with her first film. Shu Qi responded that with nearly 30 years in the film industry, she has accumulated extensive experience. She also attributed her success to having good relationships, continuous hard work, and constant innovation in honing her talents—qualities she believes are highly aligned with Xiaomi's ethos.
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