Jumia Technologies AG (JMIA) surged 5.41% in pre-market trading following the release of preliminary key performance indicators for the Black Friday period. The company reported a 30% year-over-year increase in physical goods orders and a 35% rise in gross merchandise value (GMV), highlighting robust growth during the event.
The strong performance was driven by significant order and GMV growth in key markets such as Nigeria, Ghana, and Ivory Coast. Additionally, Jumia Logistics handled 7.2 million packages, up 28% from the previous year, and 61% of orders were placed outside capital cities, indicating expanding reach. These positive metrics have likely fueled investor optimism, contributing to the pre-market surge.
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