Data from the "Liquor Price Index" over the past 24 hours indicates that the average terminal retail prices of major Chinese baijiu products experienced overall narrow fluctuations on May 19. If one bottle of each major product were bundled for sale, the total price today would be 10,012 yuan, a slight decrease of 18 yuan from yesterday. Supported by the strong performance of two Moutai products, particularly Feitian Moutai, the total price remains firmly above the 10,000 yuan threshold. Following a significant surge yesterday, the market underwent a technical correction today, with terminal trading sentiment remaining stable. The divergence in price movements among core products remains pronounced. Today, among the 11 major baijiu products, three rose, seven fell, and one remained unchanged, with decliners holding a clear advantage. On the upside, Feitian Moutai led the gains, rising by 10 yuan per bottle to set a new one-month high. Premium Moutai increased by 3 yuan per bottle, marking its sixth consecutive day of gains and continuing its high-level performance. Crystal Jian Nan Chun rose by 1 yuan per bottle. On the downside, Guojiao 1573 and Gujing Gongjiu Gu 20 were the top decliners, both falling by 6 yuan per bottle and completely erasing yesterday's gains. Qinghua Fen 20, Xijiu Junpin, and Qinghualang each declined by 5 yuan per bottle, also surrendering all of yesterday's increases. Yanghe Dream Blue M6+ dropped by 4 yuan per bottle, while Wuliangye Pu Wu Eighth Generation saw a minor decrease of 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged from the previous day, showing relative stability over the past half-month. The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual terminal retail transaction prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products. Following the official launch of Feitian Moutai at 1,499 yuan per bottle on the i-Moutai platform on New Year's Day (increased to 1,539 yuan per bottle on March 31) and the launch of Premium Moutai at 2,299 yuan per bottle on January 9 (increased to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices published by the "Liquor Price Index" adhere to a calculation rule weighted by actual transaction volume. Prices from this verifiable channel have been incorporated into the calculation of the terminal retail prices for these two products. In other significant baijiu industry news, Wuliangye Yibin Co.,Ltd. disclosed at its first extraordinary shareholders' meeting for 2026 held yesterday that the company is systematically implementing brand marketing activities, such as World Cup promotions and the 520 Super Fan Festival, to support terminal sales. During this year's May Day holiday, banquet occasions for products like Wuliangye 1618 and 39-degree Wuliangye increased by over 70%, with sales volume rising nearly 60%. Concurrently, the company's scenic areas operated smoothly and orderly, receiving a cumulative 168,400 visitors during the holiday period, a year-on-year increase of 32.6%, setting a new historical record. Wuliangye also stated that it will focus on Wuliangye 39-degree and Wuliangye 1618 as two major growth drivers, aiming to develop them into two flagship products each with 10-billion-yuan scale. Specifically, Wuliangye 1618 is positioned as the premier banquet brand in the thousand-yuan price segment, with a focus on cultivating 20 key regional markets including Chengdu. Wuliangye 39-degree is positioned as the leading brand in the premium low-alcohol baijiu segment, implementing a strategy to increase volume through lower alcohol content. Simultaneously, the company will continue to develop four national strategic products: Wuliang Chun, Wuliang Te Tou Qu, Wuliang Chun, and Jian Zhuang, deepening its penetration into county-level markets, with a particular emphasis on building Wuliang Chun into a 10-billion-yuan product.
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