Sina Finance's "Liquor Price Insider" is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours indicates that the average terminal retail price of ten major baijiu products in the Chinese market experienced a slight rebound on January 23rd. If one bottle of each of the ten major products were bundled and sold together, the total price today would be 8,863 yuan, an increase of 9 yuan from yesterday. Short-term downward pressure in the industry has eased somewhat, although the characteristic of structural volatility remains significant. The baijiu market displayed a divergent pattern today, with five of the ten major products rising, four falling, and one remaining flat; prices for mid-to-high-end products were mixed. Among the gainers, Xijiao Junpin and Gujinggong Ancient 20 showed notable increases, rising by 10 yuan/bottle and 8 yuan/bottle respectively compared to the previous day; Gujiao 1573 increased by 5 yuan/bottle; while Blue and White Fen 20 and Blue and White Lang saw modest gains of 3 yuan/bottle and 2 yuan/bottle respectively. On the downside, Premium Moutai led the declines, dropping by 11 yuan/bottle, as some terminal distributors may have offered modest discounts to accelerate capital turnover; Feitian Moutai followed closely, decreasing by 4 yuan/bottle, primarily due to the stable and continuous supply of平价 Feitian on the i Moutai platform, which effectively diverts demand from terminal premiums, coupled with the orderly digestion of channel inventory; the prices of Wuliangye普五第八代 and Yanghe Dream Blue M6+ experienced slight declines, falling by 3 yuan/bottle and 1 yuan/bottle respectively. Furthermore, the price of Crystal Jiannanchun remained unchanged from yesterday at 388 yuan/bottle. The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions of the country, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual, transacted terminal retail prices handled by each point over the past 24 hours, striving to provide the public with objective, authentic, scientific, and fully traceable data on the market prices of famous baijiu. Following the official launch of sales for Feitian Moutai at 1,499 yuan/bottle on the i Moutai platform around New Year's Day, and for Premium Moutai at 2,299 yuan/bottle on January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices published by "Liquor Price Insider" adhere to a calculation rule weighted by real transaction volume, and we have gradually incorporated quantifiable prices from this platform into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai. In terms of market analysis for the baijiu industry, the Q4 2025 reports of public funds are being released successively, revealing fund managers' latest holdings and views. In the fourth quarter of 2025, fund managers' operations in the baijiu sector showed divergence. Among them, HSBC Jintrust fund manager He Shuai significantly increased his positions; the top ten holdings of his managed "HSBC Jintrust Advantage Industry" fund included four baijiu stocks, accounting for a combined 26.63% of the portfolio, with Kweichow Moutai Co.,Ltd. being the largest holding (9.92%). His stake in Luzhou Laojiao increased by 183%, while Wuliangye and Shanxi Fenjiu became new additions to the top ten holdings. Several fund managers, including Yinhuà Fund's Jiao Wei, believe that after a deep adjustment, the valuation of the baijiu sector is at a historical bottom and has entered a range suitable for left-side positioning. The earnings bottom for leading liquor companies is becoming clearer, but the sector is still in a bottom-consolidating phase and may exhibit volatile trends over the next six months. Leading companies are demonstrating resilience, with investors focusing more on long-term value and the expectation of demand recovery driven by the implementation of pro-consumption policies under the "15th Five-Year Plan," suggesting that the investment attributes of baijiu in the post-economic cycle may still hold.
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