Shares of cannabis company Tilray Inc. (TLRY) surged 5.43% on Thursday, November 21, 2024 during intraday trading as the company announced a new beer partnership with the University of Washington and unveiled its 2024 Holiday Cannabis Gift Guide featuring various new cannabis products.
In a significant development, Tilray's subsidiary Redhook Brewery launched a new beer called "Montlake Gameday Gold Lager" in collaboration with the Montlake Futures NIL Collective, supporting student-athletes at the University of Washington. This partnership aims to empower student-athletes and strengthen UW Athletics while offering fans a new, delicious lager.
Additionally, Tilray unveiled its 2024 Holiday Cannabis Gift Guide, showcasing a handpicked selection of cannabis products from its popular Canadian brands. The guide includes premium flower from Broken Coast, innovative vapes from Good Supply, convenient pre-rolls from Redecan, chocolate edibles from Chowie Wowie, wellness products from Solei, and refreshing cannabis-infused beverages from XMG's Mollo brand.
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