New Moutai Chairman Chen Hua: Opportunities Outweigh Challenges, Confidence Remains Strong for the Future

Deep News11-28

On November 28, Kweichow Moutai Co., Ltd. held its first extraordinary shareholders' meeting in 2025. Newly appointed Party Secretary and Chairman Chen Hua made his debut at the meeting. Addressing the industry landscape, Chen noted that the current market conditions for the liquor sector remain in a deep adjustment phase, with widespread challenges such as high channel inventory, price inversions, and slowing growth indicators. The industry has fully entered an era of "stock competition."

Chen acknowledged that challenges exist objectively, affecting all liquor companies, including Moutai. However, he emphasized that these challenges are not insurmountable and follow the natural laws of development—visible, traceable, and solvable. "Crises and opportunities often coexist," he said, stressing the need for calmness in facing challenges and rationality in seizing opportunities.

He further stated, "In my view, the opportunities for Moutai always outweigh the challenges. Our confidence in Moutai's future remains unwavering."

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