Qianjiang Network has entered into a partnership with a provincial-level leading agricultural industrialization enterprise to assist in building an agricultural product supply chain platform. This platform aims to reshape the agricultural industry chain through digital technology, representing not only an innovative move at the enterprise level but also a proactive response to and practical implementation of the national strategies for rural revitalization and agricultural modernization.
The construction of this platform is deeply aligned with the national strategic direction of "comprehensively promoting rural revitalization" and "accelerating agricultural and rural modernization." By reconstructing the agricultural production, supply, and sales system through digital means, the project enhances the circulation efficiency and added value of agricultural products, serving as a concrete implementation of the "Digital China" strategy within the agricultural sector.
The platform is poised to become a significant engine for promoting the upgrade of agricultural industrialization within the region and beyond, injecting new momentum into the high-quality development of the regional economy, and possesses notable demonstrative significance and social value.
The leading enterprise in this collaboration is a key, regionally cultivated modern agricultural industry investment and operation platform. Guided by the principle of "revitalizing agriculture through technology and enriching farmers through industry," its business spans the entire chain of agricultural product production, processing, circulation, brand marketing, and agricultural technology services.
As a core force in regional agricultural industrialization, this enterprise is committed to driving the local transition from a major agricultural province to a strong agricultural province.
The traditional agricultural industry chain has long grappled with several core challenges: a prominent information gap, where production is disconnected from the market, leading to "blind planting and price crashes that harm farmers"; inefficient circulation characterized by lengthy links, multiple markups, high logistics losses, and uncontrollable costs; scarce financing channels, as agricultural operators generally lack effective collateral, facing difficulties and high costs in securing loans; and weak quality traceability due to insufficient standardization of agricultural products, an imperfect food safety traceability system, and low consumer trust.
1. Supply Chain Finance Empowerment: The platform integrates multi-dimensional data including transactions, logistics, and credit to build a dynamic risk control model. In collaboration with financial institutions, it launches inclusive financial products such as "order-based loans" and "warehouse receipt pledges," providing flexible and efficient financing support to all segments of the industry chain and alleviating capital pressures in agriculture. 2. Integrated Warehousing and Logistics: Utilizing IoT and intelligent dispatching systems, the platform consolidates regional warehousing and logistics resources to achieve intelligent warehouse management and optimized delivery routes. It offers full-chain services from origin pre-processing, grading, and packaging to trunk line transportation and last-mile delivery, significantly reducing losses and logistics costs. 3. Intelligent Transaction and Operation System: This includes precise supply-demand matching through digitalized agricultural product transaction facilitation to enhance efficiency; fully online operational processes supporting digital collaboration from ordering and e-contracting to online payments, fulfillment tracking, and after-sales service, ensuring transparent, credible, and efficient execution; full logistics visibility with real-time status tracking to increase supply chain transparency; and data-driven decision support, using consumption and market data analysis to inversely guide production and marketing strategies.
Leveraging Qianjiang's mature agricultural trade industrial internet solutions, the platform will drive profound transformations within the agricultural industry chain: It promotes direct connections between production and sales. Preliminary estimates suggest the platform can help reduce circulation links by 20%–30% and increase farmers' income by over 15%.
By aggregating industry chain data and utilizing intelligent analysis to predict market trends, the platform guides planting plans, variety optimization, and inventory management. This pushes for "production based on sales," reduces resource misallocation, and enhances agriculture's responsiveness to the market.
The platform integrates authentic transaction, logistics, and warehousing data to construct a dynamic credit system. This shifts the traditional financing model reliant on "real estate抵押" to a "data credit" model based on supply chain behavior. This enables small and medium-sized farmers and distributors to obtain convenient financial support using orders, warehouse receipts, etc., fundamentally solving agricultural financing challenges and invigorating all parts of the industry chain.
Using digital technology, the platform enables data traceability across all stages from planting and processing to circulation and sales. This helps build a credible brand system and boosts consumer confidence.
The collaboration between Qianjiang Network and the regional leading enterprise serves as an exemplar of the deep integration of digital technology with the real agricultural economy. This agricultural industry platform is set not only to restructure the regional agricultural ecosystem but also has the potential to form a replicable and scalable "regional model" for digital transformation, offering significant reference value for national agricultural modernization and rural revitalization, and writing a chapter of innovative practice in the new era of agricultural and rural development.
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