On December 4, the China Alcoholic Drinks Association's 30th-anniversary event, themed "For a Better Life," commenced at the Beijing International Conference Center. The event focused on stimulating consumption and gathered experts, industry leaders, cultural figures, and representatives from production and distribution companies to review the liquor industry's development and discuss future strategies.
As part of the event, the "Classic 30 Products" initiative highlighted beverages that embody timeless quality and innovation. Wuliangchun and Wuliangchun, two brands managed by Sichuan Wuliangye Yibin Co., Ltd., a subsidiary of Wuliangye Yibin Co., Ltd., were honored with the "Classic 30 Products" title.
This year marks the 30th anniversary of both brands, which have consistently prioritized quality, leveraging Wuliangye's profound brewing heritage and advanced techniques. Their exceptional craftsmanship, strong market reputation, and iconic product identity helped them stand out among competitors, earning them this prestigious recognition. The accolade underscores the enduring strength and appeal of these brands.
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