On November 7, the China Time-Honored Brands International Exchange Event and the 5th China Time-Honored Brands Innovation and Development Conference, hosted by the Ministry of Commerce of China and organized by the Circulation Industry Promotion Center, was held during the 8th China International Import Expo. The conference, themed "Inheritance with Integrity, Innovation for Development," featured a series of activities, including a main event, two parallel exchange sessions, and multiple supporting releases. It aimed to create a comprehensive platform integrating quality display, cultural exchange, and promotional efforts.
During the event, the *Annual Development Report of China Time-Honored Brands* and *Case Studies in Integrity and Innovation of China Time-Honored Brands* were released. Showcases of traditional craftsmanship and exhibitions highlighted the cultural charm, exquisite skills, and innovative achievements of these heritage brands. Among them, ten companies from industries such as baijiu (Chinese liquor), catering, and traditional Chinese medicine (TCM) were recognized as "Top 10 Case Studies in Integrity and Innovation of China Time-Honored Brands."
As a representative of century-old brands, **Jianmin Pharmaceutical Group Co.,Ltd.** (600976) stood out for its deep-rooted practices in product R&D innovation, industrial digital transformation, brand model innovation, and cultural industry expansion. It became the only Hubei-based company honored in this category, marking a milestone in its 400-year legacy of craftsmanship and innovation-driven revitalization.
With origins tracing back to 1637 as "Ye Kai Tai," one of China’s "Four Great Medicine Brands" alongside Beijing Tongrentang, Hangzhou Huqingyutang, and Guangzhou Chenliji, Jianmin has upheld the pharmaceutical philosophy: *"Though unseen in preparation, conscience is known by heaven."*
**Integrity-Driven Competitiveness** Jianmin anchors its growth in TCM heritage, blending ancient formulas with modern research. It preserves traditional techniques like handcrafted pill-making and secret ointment formulations while systematically developing classic prescriptions into modern medicines, such as *Longmu Zhuanggu Granules*, *Jianmin Laxative Capsules*, and pediatric TCM syrups. Expanding into health wellness, it integrates herbal remedies into daily life, meeting contemporary health demands.
**Tech-Empowered Innovation** The group advances digitalization and smart manufacturing, establishing intelligent production bases in Suizhou and Wuhan. Its Ye Kai Tai Smart Preparation Center enables customized, standardized TCM production, shifting from experience-based to tech-driven processes.
**Omni-Channel Brand Revival** Jianmin adopts a "whole-scenario" strategy to reshape market perception. By combining immersive branding with IP-driven campaigns, it enhances visibility and consumer affinity, crafting a "professional, reliable, and approachable" image.
**Cultural Dynamism** The group fosters industrial synergy through its AAA-rated Ye Kai Tai TCM Cultural Park, merging smart manufacturing, intangible heritage, museums, and clinics. Interactive storytelling and cross-sector IP initiatives amplify its cultural influence, fueling modern relevance.
This recognition marks a pivotal milestone for Jianmin. Moving forward, the group will continue leveraging TCM heritage and innovation to accelerate high-quality growth, contributing to the renaissance of China’s time-honored brands and the global promotion of traditional medicine.
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