Luckin Coffee Inc. has made a surprising debut in the footwear market, launching a collaborative collection with Crocs.
The partnership, unveiled on July 27, features a range of products including a "hole cup" and joint-branded hole-print shoes, among others. The most notable item is the co-branded hole-print shoes, priced at 569 yuan, available in sizes 35 to 45 for consumers.
According to checks on the Luckin Coffee app, as of the time of publication, several sizes, including 42.5 to 45, have been completely sold out, while sizes 35 to 42 remain available for purchase.
This move marks a significant cross-industry expansion for the coffee chain, aiming to blend lifestyle and beverage culture.
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