Hong Kong Stocks Movement | GUMING (01364) Rises Over 5% in Early Trading as Company Expands into Sugar Water Market with New Slow-Stewed Product Line

Stock News11-25

GUMING (01364) surged more than 5% in early trading, reaching HK$24.66 with a turnover of HK$25.57 million. The company recently launched two new slow-stewed products priced from HK$16 and HK$18, featuring limited-edition packaging and highlighting ingredient origins and preparation methods—such as candied peach resin from Hubei, yellow-heart cassava from Guangxi, and snow fungus from Gutian, Fujian. These products are stewed for over 60 minutes and paired with toppings like brown sugar pearls.

GUMING stated that this product line represents its exploration into the sugar water category, aiming to establish brand differentiation. Previously, its Yunnan-style "Pao Lu Da" dessert gained widespread popularity. The latest release reflects a broader trend among tea beverage brands expanding into the sugar water segment.

Social media data shows that discussions around "GUMING’s Peach Resin Cassava Stewed Milk" surpassed 22,000 posts on Xiaohongshu within days, with views exceeding 7 million. Some stores even reported stock shortages due to high demand.

Industry analysts note that the sugar water segment offers high gross margins—typically above 65%—with low entry barriers, making it an attractive expansion for tea brands. The overlap in supply chains and production processes allows companies like GUMING to leverage existing resources for rapid market entry.

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