Recently, the official launch of the NetEase Qufu Digital Content Production and Training Base signifies a new stage in the integrated development of Qufu's digital cultural industry and industry-education collaboration.
The base, located on Liaogu Street, was jointly established by Shandong (Qufu) Luban Ancient Architecture Development Investment Group Co., Ltd. and Shandong Rongfa Digital Operations Co., Ltd. It serves as a comprehensive industrial platform integrating digital content production, practical talent training, and the digital development of Confucian intellectual property. The base's operations cover core areas such as game art design, 3D modeling, animation production, and AI-assisted design. It is equipped with standardized training classrooms and a full-chain service center, innovating a distinctive "school within the park, park within the school" model to promote deep integration between industrial projects and practical teaching.
The base has introduced NetEase as a strategic partner. Leveraging its core technological strengths, the initiative aims to deeply explore Qufu's unique historical and cultural intellectual property, constructing a coordinated development framework of "online digital scenarios + offline ancient street real scenes." Following its launch, the base will help address gaps in the local digital content industry and incubate new digital cultural and creative business models. Simultaneously, by relying on the collaborative educational resources between the university and enterprise, it will continuously cultivate and supply specialized technical talent, facilitating a virtuous cycle of talent employment, enterprise empowerment, and industrial upgrading, thereby fully propelling the high-quality development of Qufu's digital industry.
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