Regulatory filings submitted on Monday reveal that organic juice manufacturer Suja Life and its principal shareholders intend to raise up to $213.3 million through an initial public offering. This move positions the company as the latest brand in the functional beverage sector to test the public markets.
Headquartered in Oceanside, California, Suja Life plans to issue approximately 8.9 million shares, priced between $21 and $24 per share. The offering's joint bookrunning managers include Goldman Sachs, Evercore ISI, Bank of America, and Jefferies. The company intends to list on the Nasdaq stock exchange under the ticker symbol "SUJA."
Suja operates three distinct brands: Suja Organic juices and probiotic beverages, Vive Organic functional shots, and Slice sparkling water. Its product portfolio spans categories such as nutritional supplements, immune support, and low-sugar carbonated drinks. The company utilizes a vertically integrated cold-press beverage production facility, and its products are available in more than 37,000 retail outlets, including Walmart, Kroger, Costco, and Whole Foods.
Financially, for the fiscal year ending December 2025, Suja reported a 26% year-over-year increase in net sales, reaching $326.6 million. The company holds an approximate 47% market share in the cold-pressed juice segment. However, it recorded a net loss of $23.3 million for the full year, which was higher than the $20.8 million loss reported in the previous fiscal year. Preliminary estimates suggest a potential return to profitability in the first quarter of 2026, with projected net income between $7 million and $8.8 million.
Suja is controlled by the private equity firm Paine Schwartz Partners, which acquired the company in 2021. Following the IPO, Paine Schwartz Partners is expected to retain control. Against a backdrop of reopening IPO windows and stabilizing equity markets, Suja's public debut will serve as a test of investor willingness to pay a premium for health-focused beverage brands.
The underwriters have been granted a 30-day option to purchase up to an additional 1.3 million shares. The IPO is anticipated to be priced during the week of May 4th.
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