361 DEGREES (01361) released an operational summary for the fourth quarter of 2025, indicating that the retail sales value of its core brand products achieved approximately 10% positive growth compared to the same period in 2024. The retail sales value of the 361° Kids brand products also recorded approximately 10% positive growth year-on-year in the fourth quarter of 2025. Products on the 361° e-commerce platform experienced a high double-digit percentage increase in total gross merchandise value (GMV) compared to the fourth quarter of 2024. During the fourth quarter, 361° actively fulfilled its corporate social responsibilities, demonstrating brand warmth and social commitment. Following a fire in the Tai Po District of Hong Kong, 361° swiftly donated HKD 15 million in cash and supplies, providing full support for local rescue and resettlement efforts. Adhering to its "Technology-Driven, Brand-First" strategy, the company continues to inject strong momentum into the high-quality development of the sporting goods industry. In the running category, the new competitive family, including the "Feiran 5" and "Feiran 5 FUTURE," was launched. The entire Supa family 3rd generation received comprehensive upgrades: the "Supa FLOAT3" features the new CQT QU!K midsole technology for enhanced cushioning protection and rebound acceleration; the "Supa CQT3" incorporates a wrap-around TPU structure for reliable support during slow running and multi-surface training; the high-performance dual-density cushioning trail running shoe "Lingci 1st Generation" made its debut, offering runners exceptional grip and foot protection in mountainous terrain. In the basketball segment, Nikola Jokić's second signature basketball shoe, the "JOKER2," premiered in the United States, equipped with carbon-critical midsole technology and a forefoot light-bounce tech frame to meet the practical needs of various consumers; Aaron Gordon's sixth signature basketball shoe, the "AG6," was released, utilizing SOARING-AREA bounce zoning and a C-FLOW specially tuned midsole to provide basketball enthusiasts with a stronger sense of propulsion. For the outdoor category, new products such as the "Yiping Windbreaker," "URBAN冲锋衣," and "Sufeng Shoes" were introduced, allowing consumers to explore the outdoors confidently even in cold seasons. In the women's fitness arena, the refreshed "Xiaodanke 1.0 Series" and "Xinji SE Series" were launched, balancing lightweight warmth with flexibility and comfort. For comprehensive training, 361° introduced the "ULTRA极睿 Down Jacket," enabling consumers to experience a new standard in lightweight warmth. In the children's segment, 361° launched the kids' light outdoor shoe "Zhengtu 1.0," featuring Rain Screen Technology 4.0 and a zoned grip system to support children's outdoor exploration. Regarding brand building, on December 26th, "Brand Day," 361° officially announced a renewed partnership with the Olympic Council of Asia, marking the start of a new strategic cooperation cycle; the company also deepened strategic collaborations with Kanglun Aerospace and Tianjin University of Sport, integrating aerospace technology and sports science resources to jointly promote the development of competitive sports. During the period, 361° partnered with the globally renowned specialty chemicals company Evonik to appear at the 8th China International Import Expo, jointly hosting the "Global Premiere Preview Ceremony for the Second Generation Mass Balance Low-Carbon Eco-Friendly Running Shoe 361° Feiran 5," offering a novel environmental solution for the sports industry. 361°'s professional racing shoe matrix, including models like the "Feibiao FUTURE2," "Lifeng 2," and "VENTUS," was showcased at the 2025 TRE Summit in the United States, demonstrating the brand's technological prowess. During the 15th National Games, 361° provided comprehensive event support for the Tianjin and Inner Mongolia delegations, crafting professional sports equipment tailored for the athletes to help them perform brilliantly. In terms of events, 361° was officially designated as the Official Supplier for the 2025 WTCC World Tennis Continental Cup, leveraging its extensive experience in major event sponsorship to support the high-standard presentation of this top-tier international tennis competition. During the quarter, 361° served as the top strategic partner for the Fuzhou Marathon for the second consecutive year, supporting this Chinese Athletics Association A1-certified World Athletics Elite Label race. At this event, 361° brand endorser Li Zicheng successfully defended his title, winning the men's full marathon championship. As the top partner for the 2025 Tangshan Marathon, 361°'s brand endorser Li Zicheng, along with running endorsers Yao Yuzhou and Feng Dan, and elite runner Yelasi·Hayilati, delivered strong performances, sweeping the full and half marathon championships and setting a new men's full marathon course record. The finals of the "2025 Lane No.3 10KM Racing Series" were further upgraded, continually enhancing the event's prestige. The "Touch the Ground and Ignite" basketball tournament concluded successfully, bringing grassroots basketball elites from across the nation to Foshan and stimulating upward momentum for Chinese basketball. The "Perfect Match" badminton city tournaments were held in Nanjing and Wenzhou, featuring appearances by world synchronized swimming champions and World Junior Champions to jointly ignite urban sports enthusiasm. Regarding channel development, 361° accelerated its e-commerce layout, with a thousand stores joining Taobao's flash sales, initiating a new instant retail strategy. As of December 31, 2025, the cumulative number of 361° Super Brand Stores in mainland China reached 126, while the number of ONEWAY stores stood at 6. The first overseas Super Brand Store opened grandly in Cambodia, marking a new step in the brand's overseas market expansion and the continued deepening of its retail network's internationalization and localized operational capabilities.
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