On September 11th, data from the Wine Price Insider, a newly-launched feature tracking real market prices of renowned white liquor brands in China, revealed a mixed performance across the industry's top 11 products. The average terminal retail prices showed five increases, five decreases, and one unchanged, indicating a finely balanced market, though the cumulative gains among the advancing products were notably stronger.
Among the gainers, Guojiao 1573 rose by 5 yuan to 879 yuan, ending a three-day losing streak and signaling a moderate price recovery. Yanghe Dream Blue M6+ surged 7 yuan to 615 yuan, staging a strong rebound after a period of bottoming out. Gujing Gong Jiu Gu 20 climbed 7 yuan to 525 yuan, halting a five-day decline, although it remains in a low range seen over the past 30 days. Xijiu Junpin advanced 4 yuan to 642 yuan, regaining upward momentum following a period of range-bound trading. Qinghualang jumped 10 yuan to 690 yuan, snapping a five-session losing streak and reclaiming this key round-number level in one fell swoop.
On the downside, Feitian Moutai inched down 1 yuan to 1796 yuan, undergoing a technical pullback after three consecutive days of gains. Premium Moutai dropped 3 yuan to 2456 yuan, extending its retreat following a three-day advance. Wuliangye Pu Wu Eighth Generation fell sharply by 8 yuan to 810 yuan, giving back all of the previous day's gains and settling back at the 810 yuan level. Qinghua Fen 20 declined 2 yuan to 388 yuan, resuming its downward trend after a period of consolidation and hitting a new low since the start of September. Shuijing Jiannanchun dipped 1 yuan to 407 yuan, once again testing its recent price support level.
Regarding the unchanged item, Wuliangye 1618 held steady at 829 yuan, stabilizing after a slight dip the previous day. The combined terminal retail value of all 11 products ended its recent slide, with several mid-to-high-end varieties showing a clear rebound. While the high-end segment remains fragmented, the overall market tone has shifted from weakness to a more balanced mix of gains and losses. If one bottle of each of the 11 products were packaged and sold together, the total price today would be 10,037 yuan, up 18 yuan from yesterday, reaching a four-day high and solidifying the key 10,000-yuan threshold.
The daily data for the Wine Price Insider is sourced from approximately 200 collection points strategically distributed across major regions nationwide, including designated dealers, social distributors, e-commerce platforms, and retail outlets. The raw sample data reflects actual transaction terminal retail prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable market price information for major white liquor products. The launch of the official i-Moutai platform, which began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (later adjusted to 1,539 yuan on March 31st and 1,639 yuan on July 18th) and Premium Moutai at 2,299 yuan per bottle on January 9th (increased to 2,359 yuan on May 16th), has exerted a growing magnetic influence on the average terminal retail prices of these two products. The daily price calculations follow a volume-weighted methodology, with measurable pricing data from this new channel incorporated into the terminal retail prices of both products.
In other industry news, a recent research report from a securities firm reiterated a "Buy" rating on Wuliangye, citing the strong performance of its core products. The report noted that Wuliangye's revenue in the second quarter of 2026 met expectations, with Pu Wu actively reducing inventory and seeing improved sell-through. The 1618 and 39-degree Wuliangye variants performed well, with increasing banquet occasions and bottle openings. The self-operated Wuliang Chunxiang brand saw cumulative bottle-opening scan volumes rise 12% year-on-year, with participation scan numbers up 10%. In the first half of the year, the Eighth Generation Pu Wu benefited from its price advantage, showing robust sell-through. Since July, the company has supported pricing efforts by tightening channel expenses, gradually bringing wholesale prices back toward the 800 yuan level. Additionally, Wuliangye has completed a 1.1 billion yuan share buyback, with the group increasing its stake by 199 million yuan. Based on factors such as core product sell-through, price recovery, and the company's buyback and stake increase, the firm decided to maintain its "Buy" rating on Wuliangye.
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