Data collected over the past 24 hours shows that the average terminal retail price for major Chinese baijiu products continued its overall recovery on May 11th. If one bottle of each major product were bundled for sale, the total price today would be 9,955 yuan, an increase of 11 yuan from yesterday, marking the highest level in nearly 12 days. The market has strengthened for two consecutive days, with active terminal trading sentiment, and significant divergence in price movements among core products remains evident.
Today, among 11 major baijiu products, five rose, five fell, and one remained flat, indicating a balanced structure of gains and losses. On the upside, Gujing Gongjiu Gu 20 and Qinghualang led the gains, each rising by 5 yuan per bottle, achieving two consecutive days of increases. The former's price has rebounded rapidly over two days, returning to the monthly high of around 550 yuan, while the latter reached its highest price in nearly a month, with recent volatility around the 700 yuan mark being quite pronounced. Xijiu Junpin rose by 4 yuan per bottle; Guojiao 1573 increased by 3 yuan per bottle; Wuliangye 1618 rose by 1 yuan per bottle. On the downside, Kweichow Moutai's Feitian Moutai and Jingpin Moutai both declined by 2 yuan per bottle. Qinghua Fen 20, Yanghe Mengzhilan M6+, and Shuijing Jiannanchun each fell by 1 yuan per bottle. The price of Wuliangye Pu Wu Ba Dai remained unchanged from the previous period.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of the actual terminal retail transaction prices handled by each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products.
In other significant baijiu industry news, on May 9th, Brand Finance Group, a brand valuation agency headquartered in London, UK, released the "Brand Finance China 500 2026" report. The report indicates that the total value of China's top 500 brands in 2026 exceeded $2.1 trillion, a year-on-year increase of 7.6%, with the top ten brands accounting for 36% of the total value. Among them, Kweichow Moutai ranked 7th with a brand value of $59.63 billion, making it the only alcohol company in the top ten. Notably, the "Brand Finance Global 500 2026" report released earlier this year on January 20th showed China, with 68 brands, ranked second in total number of entries, accounting for 15.1% of the list. Moutai's brand value grew by 2.2% to $59.63 billion, securing the top position in the global spirits industry and ranking 22nd overall on the list. This marks the eleventh consecutive year Moutai has held the title of the world's most valuable spirits brand.
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