Li Auto Accused of Copying Volvo Ad as Volvo China Responds: Some Classics Are Remembered Each Time They Are Revisited

Deep News09-25 22:31

Sina Tech reported on the evening of September 25 that a recent advertisement from Li Auto (NASDAQ: LI) has been accused of copying Volvo (OTC: VLVOF). Volvo Group China released a video with the caption, "Some classics are always remembered each time they are revisited," seemingly responding to the plagiarism allegation.

Previously, Li Auto released a promotional film for the Li L9 Livis featuring martial arts actor Xie Miao. However, this advertisement, originally intended to showcase intelligent driving and body control capabilities, became embroiled in a plagiarism controversy after its release.

Netizens compared the promotional film with a video shot by Volvo years ago, finding a high degree of overlap in multiple elements: two cars driving side by side, an actor standing between them, the vehicles slowly separating to both sides, a sunset-toned background, and a camera rhythm that pulls from near to far.

Volvo Group China stated in its post that some classics are always remembered each time they are revisited, and become ever more enduring through the sedimentation of time. In 2013, Volvo used two trucks reversing side by side and a calm, extended split to leave behind an unforgettable piece of highway imagery. "Thirteen years later, when you see this scene again, will you still feel amazed? Though the road is long, walking will bring us there. Asking not east or west, we always roll forward."

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