Data collected over the past 24 hours for the "Liquor Price Insider" report shows that the average terminal retail prices for major single products in the Chinese baijiu market weakened significantly overall on May 9th. If one bottle of each major product were bundled for sale, the total price today would be 9,921 yuan, a decrease of 23 yuan from yesterday, marking the lowest point in nearly half a month. After a brief period of stability, the market has once again dipped, with sentiment at the terminal turning cold. Prices for high-end leading brands have stabilized, while sub-high-end and mid-range products have generally weakened with relatively heavy declines.
Among the 11 major single products in the baijiu market today, three rose, seven fell, and one remained flat, with losers holding an absolute advantage. On the upside, Premium Moutai led the gains, rising by 4 yuan per bottle, showing a stable trend recently. Feitian Moutai and Wuliangye Pu Wu Eighth Generation both increased by 1 yuan per bottle, with the latter matching its highest price in nearly a month. On the downside, Qinghualang and Xijiu Junpin led the declines, both falling by 6 yuan per bottle. The former once again fell below the 700 yuan threshold; this product's price has been relatively volatile recently, fluctuating repeatedly around the 700 yuan mark. The latter's price dropped rapidly today, retreating to the second-lowest level in nearly a month. Guojiao 1573, Yanghe Dream Blue M6+, and Gujing Gongjiu Gu 20 all declined by 5 yuan per bottle. Among these, Guojiao 1573 once again fell below the 900 yuan threshold, and Dream Blue M6+ lost the 600 yuan mark. Qinghua Fen 20 and Crystal Jiannanchun both decreased by 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged from the previous period.
The daily data for the "Liquor Price Insider" report is sourced from approximately 200 collection points reasonably distributed across major regions of the country. These points include, but are not limited to, liquor company-appointed distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual final retail transaction prices handled by each point over the past 24 hours, striving to provide an objective, scientific, and fully traceable dataset on the market prices of well-known baijiu products for all sectors.
Following the official launch of the iMoutai platform on New Year's Day, selling Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan per bottle on March 31st) and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published in the "Liquor Price Insider" report follow a calculation rule weighted by actual transaction volume. We have incorporated verifiable prices from this channel into the calculation of the terminal retail prices for these two products.
In other significant baijiu industry news, renowned investor Duan Yongping once again purchased shares of Kweichow Moutai Co.,Ltd. on May 7th, continuing his bullish stance on this leading baijiu company. Responding to a user on the Xueqiu platform that day, he stated, "I also bought Moutai today," drawing market attention. In fact, since April, Duan Yongping has publicly expressed his long-term optimistic view on Moutai multiple times. On one hand, he believes concerns that Feitian Moutai sales have hit a demand ceiling are unfounded. Based solely on China's vast household base, Moutai's potential demand remains far from saturated. On the other hand, he affirmed the channel value of iMoutai, believing its core role is to enable more consumers to purchase genuine Moutai more conveniently, and that related operational moves are "quite on the right track." Regarding short-term performance fluctuations, Duan Yongping downplayed the disturbance from the first-quarter report, emphasizing that Moutai is essentially an "open hand" and judging from a long-term perspective, looking back ten years from now, the current price of around 1,400 yuan (share price) is likely still a good price.
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