On the evening of September 28, after the Honor Magic Ceremony and the Honor Magic 9 series new product launch event, Honor CEO Li Jian, Honor Product Line President Fang Fei, Honor Hardware Engineering Department President Liu Yang, Honor AI & Software Business Department President Sun Jianfa, and Honor Brand Marketing Department Vice President and Global CMO Guan Haitao held a conversation with the media.
Recently, the topic "Honor Magic 9 is a strong rival to iPhone 18 in video" trended on social media. When asked about this, Li Jian said the core is that a company must have ultimate innovation and ultimate product experience. Honor internally also noticed the topic. "Our product team and R&D team should feel quite gratified. In the past, Honor was rarely compared with Apple. This is a good thing," he said. He added that Honor should focus on doing its own things well, and if consumers make comparisons, that is normal. This also shows Honor's huge progress in imaging, and he hopes more and more consumers will come to like Honor's imaging.
Honor Hardware Engineering Department President Liu Yang said that in mobile phone video shooting, Apple has been deeply engaged for many years. About 10 years ago, Apple was also deeply engaged in the photo field. But after a decade of competition in the industry, everyone has already seen some different results in static photos. He pointed out that this time in the video field, Honor has cooperated deeply with ARRI and has made huge progress and additions in the adaptation of the LogC3 curve, AWG 3 and professional video formats, including cinematic dynamic range color grading. "What is the purpose of competition? It is to provide creators with broader creative space and creative means, enhance their creative boundaries, and explore the infinite possibilities of our creation. Our opponent is not simply a certain company, or a certain product of a certain company," he said. Honor will strive to provide creators with better creative possibilities, and Honor's consistent goal is to be first in video creation, and he believes Honor has the ability to achieve this.
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