SYNAGISTICS has announced the launch of Geene 2.0, an intelligent ecosystem designed specifically for enterprises to help them overcome the challenges of fragmented AI application, achieve scalable commercial deployment, enhance operational efficiency, and generate measurable business value.
Geene 2.0 was jointly developed by the Group's flagship digital commerce and technology brand, Synagie, alongside 11 founding partners from fields including artificial intelligence, data, media, content, commerce, and blockchain, such as BytePlus, Singdata, and Yiwise. This ecosystem connects business intelligence with strategy formulation, content creation, customer engagement, commerce execution, and product validation, aiming to drive AI adoption across the entire business value chain with greater transparency, governance, and trustworthiness. This launch signifies a further extension of SYNAGISTICS's technology strategy from digital commerce operations into enterprise AI, data intelligence, and trusted digital infrastructure.
Geene 2.0 is tailored for e-commerce, retail, consumer goods, and brand-led companies seeking to integrate AI into their business operations. The platform will be offered as a Software-as-a-Service model and is scheduled for official commercial availability starting August 8, 2026. For SYNAGISTICS, Geene 2.0 expands the Group's addressable market, moving beyond traditional digital commerce services and creating a platform for establishing deeper collaborations with enterprise and brand clients. By integrating AI, data intelligence, content, commerce execution, and validation, the Group aims to develop more scalable enterprise solutions and expand the commercial application of its technological capabilities in Southeast Asia, Greater China, and other regional markets.
Ms. Dai Kexin, Founder and Chairman of the Board of SYNAGISTICS, stated: "Geene 2.0 marks a significant step in SYNAGISTICS's evolution from digital commerce towards enterprise AI and trusted digital infrastructure. We believe the next generation of enterprise AI will be defined not just by intelligence, but by trustworthy execution. By bringing together Synagie and 11 founding partners across data, AI, media, commerce, and blockchain, Geene 2.0 provides Asian enterprises with the infrastructure to adopt AI, enabling them to deploy it with greater confidence and accountability while achieving measurable business outcomes. This also enhances the Group's ability to provide scalable enterprise solutions, deepen customer partnerships, and support long-term regional growth."
Synagie, the flagship e-commerce and technology brand of SYNAGISTICS, has initiated a collaboration with Singapore's National Trades Union Congress (NTUC). Eligible Singaporean enterprises can access Geene 2.0 with funding support from the NTUC's Company Training Committee. This project assists companies in implementing practical AI solutions to help boost productivity, optimize decision-making processes, and cultivate workforce technical skills, aligning with NTUC's '3W' focus on wages, welfare, and work prospects. Synagie is also working with the Singapore Industrial and Services Employees' Union to help the workforce prepare with AI skills. The Group intends to collaborate closely with partners in other markets to further promote the adoption and commercialization of Geene 2.0 across the region.
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