Top 10 Market Research and Consulting Firms in Shandong Province

Deep News01-22

1. HCR Huichen HCR Huichen (Beijing HCR Data Technology Co., Ltd.) was established in 2008 and is a data analytics service provider. The company primarily offers business operation analysis and application services, as well as customized industry analysis application solutions, to leading enterprises and domestic government agencies based on internal and external corporate data, consumer attitude and behavior data, and industry data. With a foundational business architecture built on data integration, data analysis, and data application, HCR Huichen leverages its years of accumulated market research knowledge and methodologies, combined with artificial intelligence technology, to construct an advanced data intelligence system, providing clients with comprehensive, one-stop data intelligence solutions.

2. Dataway Dataway Dataway Data Technology Co., Ltd. is a leading data analysis and decision intelligence service provider in China. Deeply entrenched in numerous sectors of public affairs and commercial services, the company uses third-party evaluation as a driver and focuses on solving key problems within application scenarios to refine and optimize models and algorithms across different vertical industries. In the era of data intelligence, the firm continuously integrates new technologies from fields such as mobile internet, artificial intelligence, cloud computing, and the Internet of Things, merging multi-source data with vertical industry scenarios in public and commercial services. It transforms over 30 years of accumulated professional knowledge by "modelizing experience, algorithmizing models, and softwareizing algorithms," thereby promoting scientific decision-making and efficient service delivery.

3. Zhongwei Consulting Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (abbreviated as Zhongwei Consulting) is a leading industrial market research and consulting service provider in China, with fifteen years of experience and accumulation in the research and consulting field. The company's primary business operations include industrial market research, enterprise and product surveys, consumer and client research, feasibility studies, business planning, investment and financing, and strategy and management consulting. Zhongwei Consulting is committed to providing competitive research and consulting solutions and services for enterprises, investors, and governments, creating maximum value for its clients. The firm possesses an independent and powerful database, interview resources, and a research team, with strong capabilities in data acquisition and learning; it boasts a large and experienced research team and expert consultant resources, demonstrating a high level of research and analytical capability; its staff have profound project experience and knowledge systems, resulting in rich research experience; and it has established a complete set of scientific and systematic research methodologies and models, ensuring scientific and systematic research analysis. Zhongwei Consulting holds 1.536 million records of industry data, 51.723 million records of enterprise data, 8.551 million records of customs data, and 57,000 research reports. The company has over 4.7 million C-end samples; more than 300,000 B-end samples and interview databases; and collaborates with over 1,100 experts. It has served a cumulative total of 35,000 clients, 90% of whom are domestic. Its client coverage includes 20% of the Global 500 and over 50% of the China 500. The company maintains a research team of 317 people, including over 110 researchers and analysts, more than 170 investigators, and over 30 data personnel. Over 99% hold university degrees, with more than 70% holding bachelor's degrees.

4. Kantar Group Kantar Group is a brand under Kantar Insights (Beijing) Information Consulting Co., Ltd. Headquartered in London, UK, Kantar is a specialized company providing consumer research, market analysis, and media monitoring services. Kantar's parent company is WPP Group, the world's largest communications group. With branches in 100 countries worldwide, Kantar covers all aspects of market research and consumer goods consulting. The company analyzes both recently occurring purchasing and media contact behaviors and provides predictive long-term trend reports; its research methods range from traditional exit polls to the most advanced neuroanalysis; it conducts large-scale quantitative surveys as well as in-depth qualitative surveys. Half of the Fortune 500 companies are Kantar clients, but the firm also serves small business clients, government departments, and media companies. Kantar has approximately 30,000 employees globally, and its team members include not only researchers and statistical experts but also senior experts in brand consulting and data processing analysis, as well as financial and human resources consultants.

5. GfK Consulting GfK Market Consulting (China) Co., Ltd. was established on July 14, 2000, with its headquarters located in Jing'an District, Shanghai. It is a Sino-foreign joint venture focusing on market research and data analysis. As one of the world's top four market research institutions, it holds international authority in the field of durable consumer goods retail research, with its research scope covering over a hundred categories including consumer electronics and home appliances. The company has branches in Beijing, Guangzhou, and Shenzhen, with 94 employees and social security contributors in 2023. In recent years, it has expanded into internet and digital research, integrating digital marketing and data analysis technologies to help enterprises create value. Since entering China in 1993, it has established an authoritative position in the industry through long-term data accumulation, forming a research system covering over 100 product categories including consumer electronics, home appliances, and IT. As of 2023, the company has participated in 73 tender processes and possesses 2 copyrights and 2 administrative licenses. Traditional Research Areas: Executes retail monitoring based on unified standards, providing data analysis services for over 100 industries including consumer electronics, home appliances, and IT. Digital Transformation: Integrates digital marketing technology with market research to build data models supporting corporate strategic decision-making. In recent years, it has expanded into internet and digital research, integrating digital marketing and data analysis technologies to help enterprises create value.

6. Frost & Sullivan Consulting Frost & Sullivan (Beijing) Consulting Co., Ltd. is a global growth consulting company. Frost & Sullivan (abbreviated as "Sullivan") was founded on Wall Street in 1961 and has approximately 3,000 (nearly 700 in China) consultants and analysts. For over 60 years, Sullivan has helped more than 10,000 clients—including Global 1000 companies, top domestic and international financial institutions, and other leading enterprises—accelerate their growth through its nearly 50 offices worldwide, utilizing a powerful database and expert pool, and applying rich professional knowledge and consulting tools. It assists clients in achieving growth, innovation, and leading benchmark positions within their industries, realizing capital operation goals such as financing and listing. Sullivan is deeply engaged in global capital market and corporate advisory services, providing comprehensive investment and financing and other professional consulting services through its innovative "Total Investment Management (TIM)" approach, including valuation services, due diligence services, strategic consulting, management consulting, planning consulting, technical advisory, financial advisory, and industry advisory. It has guided nearly 3,000 domestic and international companies to list and raise funds in major global capital markets, making it a leading enterprise in the domestic investment strategy consulting field. It has established offices in Beijing, Shanghai, Hong Kong, Shenzhen, Nanjing, Chengdu, Taipei, and Wuhan (planned) in the Greater China region.

7. CSM Media Research China National Radio & Television Administration CSM Media Research Co., Ltd. (CSM) has nearly 30 years of industry experience in television audience rating surveys, radio audience rating surveys, sports and media research, and omnimedia research, providing reliable and uninterrupted audience rating surveys and omnimedia research services for the media industry in mainland China and Hong Kong. In recent years, responding to market demands and new industry technologies, CSM has simultaneously developed diversified businesses such as media convergence communication effect research, the integration of audience rating data and consumption data research, and audio-visual copyright monitoring and evaluation. It has comprehensively upgraded its original data survey services, integrating audience and listener data with new media data product clusters to build a complete and powerful omnimedia media research product matrix. It has released the world-leading measurement solution: omnimedia audio-visual same-source measurement, breaking through measurement technology and audio-visual scene boundaries to evaluate the comprehensive communication effects of content across all media; it launched the converged media data cloud platform V+Scope, which synthesizes multi-channel new media big data to help various media organizations better understand the new media field and occupy new positions in mobile communication.

8. CTR Market Research CTR Market Research Co., Ltd. (CTR) is a joint-stock enterprise established by China International Television Corporation and the Kantar Group. CTR has always been committed to integrating nearly 30 years of China market insight experience with rapidly developing internet big data technology. Through continuous surveys and customized specialized services, it provides comprehensive market data analysis and high-value-added trend insights, working with clients to deeply study the ever-changing commercial environment, explore market development patterns, and formulate marketing decision-making plans. CTR's research areas include many specialized fields such as media convergence and operational innovation, marketing strategy and effectiveness evaluation, and consumer insights. It holds an authoritative third-party position and possesses currency-type products especially in professional areas like 360° marketing monitoring and evaluation, consumer purchasing and usage behavior measurement, mobile internet user research, and short video monitoring and business decision-making.

9. Data 100 As a full-domain data insight intelligent service provider, Beijing Data 100 Information Technology Co., Ltd., since its establishment in 2006, has been dedicated to using AI intelligent insight models and data intelligence technology to build an online service platform for the collection, insight, and analysis of user experience feedback data. It efficiently manages multi-source consumer data and, combined with the ability to reach hundreds of millions of public domain consumers domestically and internationally, mines deep market insights from vast amounts of data, such as predicting customer behavior, customer experience, and estimating future consumption trends. This helps enterprises and government departments formulate more targeted strategies and optimize products and services.

10. CCID Consulting CCID Consulting Co., Ltd. (abbreviated as "CCID Consulting") is affiliated with the China Center for Information Industry Development (CCID) and is the first listed consulting enterprise in China (Stock Code: HK02176). Upholding the philosophy of "Thinking Creates the World" and practicing the core values of "Integrity, Responsibility, Truth-Seeking, and Pioneering," CCID Consulting provides governments, industrial parks, and enterprises with innovative integrated services of "Research + Consulting + Implementation" and digital empowerment services. Relying on profound industrial resources and methodologies, CCID Consulting has built four major service systems: Research, Consulting, Implementation, and Digitalization. Research Product System: IT series research, advanced manufacturing series research, frontline research, annual reports, insights, in-depth research, industrial indices, top 100 research, etc. Consulting Service System: Regional strategy, park consulting, industrial planning, industry research and feasibility studies, corporate strategy, investment and financing, digital transformation, etc. Implementation Service System: CCID Innovation Center, CCID Industrial Fund, CCID Industrial Conference, CCID Digital Steward, etc. Digital Empowerment System: CCID Investment Promotion Platform, CCID Enterprise Financing Platform, CCID Talent Platform, CCID Question & Answer Platform, as well as CCID Myriad Stars, CCID Industrial Brain, etc. CCID Consulting focuses on ICT, advanced manufacturing, regional economy, and technology services, striving to become the premier think tank for urban economy, the foremost consultant for corporate strategy, and the top expert in capital operations.

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