HK Stock Movement | LI NING (02331) Rises Nearly 5% Again as New Dragon Store and Glory Gold Label Product Series Launch, Expected to Create Strong Synergy

Stock News12-17

LI NING (02331) surged nearly 5% again, rising 4.7% to HKD 19.15 by the time of writing, with a trading volume of HKD 181 million. On December 14, the LI NING brand held a grand opening ceremony for its first global Dragon Store and officially launched the new Glory Gold Label product series at Beijing's landmark shopping district, Taikoo Li Sanlitun, under the theme "Dragon Glory Begins." The introduction of the Glory Gold Label series and the debut of the new Dragon Store format are expected to create strong synergy, marking a significant milestone in LI NING's brand development and a key step in retail channel upgrades.

CMSC Securities noted in a research report that LI NING has secured Olympic Committee partnership rights for the first time in 20 years, becoming the Chinese Olympic Committee's official sportswear partner for 2025–2028, sponsoring Team China's podium outfits. Looking ahead, major events such as the 2026 Winter Olympics, the 2026 FIFA World Cup, and the 2028 Summer Olympics—especially the exposure from sponsoring Team China's apparel—are expected to boost LI NING's brand influence.

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