The "Bookish Longyuan" themed event was held in Wuwei City today. Organized by the Provincial Publicity Department and the Provincial Department of Culture and Tourism, the 2026 National Reading Activity Week aims to cultivate spiritual strength through books and unite people through reading, fostering a social trend of loving, reading, and benefiting from good books, thereby injecting strong momentum into the "Bookish Longyuan" initiative.
At the event, outstanding works from the 2026 Gansu "Green Bookmark Action" poster design competition were announced, along with the content of the sixth "Longyun Bookish Season" reading promotion campaign. Rural reading promoter "Field Vole Aunt" Pei Aimin and Yang Feng shared their reading experiences. Shenzhen Tongjia Group and Gansu Botong Professional College donated books to rural libraries, village schools, and children's palace reading spots in Wuwei. Zhao Yang, a reading advocate and teacher at Yaogou Primary School in Liangzhou District, read aloud the "National Reading Initiative."
The event is a significant measure to advance the "Bookish Longyuan" campaign and enrich the spiritual and cultural lives of the people. It also serves as a practical effort to promote the "National Reading Promotion Regulations" and celebrate the first National Reading Activity Week. During the event, 14 cities and prefectures across the province will organize over 100 diverse reading activities, including lectures by renowned authors, classic recitations, book purchase benefits, parent-child reading, and rural reading sharing sessions, offering a splendid reading feast to the people of Longyuan.
In recent years, the provincial government has consistently regarded the "Bookish Longyuan" initiative as a key measure to build a strong cultural and tourism province. Efforts have been made to strengthen the public cultural service system, improve reading facilities, enhance the supply of quality content, expand reading platforms, and carry out various activities such as the "Longyun Bookish Season," parent-child reading campaigns, the Lanzhou Book Fair, and the "New Era Rural Reading Season," integrating reading into daily life and nourishing the minds of the people.
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