A factory owner from Yiwu operating a garment accessories business reported discovering scarves sold online under the "MINISO" brand that list his company as the manufacturer, despite his factory having never produced these items.
The factory owner, Mr. Song, expressed his concerns, stating that while not having a business partnership is acceptable, using his company's name and production address without consent to commission products from a third party has made his company an unwittingly liable party.
According to chat records provided by Mr. Song, on March 13, 2025, a man named Mr. Xu, who identified himself as a MINISO distributor, contacted him via WeChat. Mr. Xu requested Mr. Song's company to assist with a factory audit qualification filing with MINISO's headquarters, which was completed around May, enabling Mr. Xu to commence collaboration with MINISO and sell its products online.
The filing materials for the factory audit qualification indicate that the company submitted by Mr. Xu was Shanghai Kouzi Textile Technology Co., Ltd., established in 2009. Its current legal representative, Mr. Chen, joined the company and completed changes in 2024, with further alterations to the investment method and investors made in January 2025.
Mr. Song mentioned that on May 12, 2025, he participated in a video conference with Mr. Xu and MINISO staff, where they finalized plans to produce several plush scarf models, with orders expected in August for a Fall/Winter 2025 launch, but the matter subsequently stalled. He added that while understanding clients might explore other options, a customer later contacted them via 1688.com requesting the exact products specified by Mr. Xu and provided a MINISO tag displaying Mr. Song's company name and address as the manufacturer, raising immediate suspicions.
Inquiries were made to MINISO's official channels regarding these allegations, but no response had been received at the time of publication.
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